DDH Demystified: A Dive into the Hop-Heavy Trend

In the ever-evolving world of craft beer, double dry hopping has emerged as a technique for intensifying hop aroma and flavor. But what exactly does it mean, what’s the hype, and what does our double dry hopping process look like at Pure Project? first thing’s first: what is dry hopping? Dry hopping is the process […]

Beer for Trees: Two IPAs Benefit the National Forest Foundation

Many of us consider National Forests as the ultimate destination for both serenity and play, with their majestic mountains, winding rivers, inviting trails, tranquil lakes, and cozy campgrounds. While these beloved landscapes hold our hearts, they also call for our assistance. Every year, more and more of our National Forests are affected by natural disturbances […]

What Makes Murk, Murk?

You may have wondered why, in a world of hazy IPAs, we at Pure Project call our version “murky”. And beyond that, what gives a murky beer that recognizable, super opaque body that many beer enthusiasts love so much? Well, let’s hop right into it!    WHAT DOES MURKY MEAN, ANYWAY?  Back when hazy IPAs […]

Shaping the Future of Hops: Bract Brewing Programme

We are honored to be one in a select group of breweries invited to participate in a global initiative to shape the future of hop flavors and aromas. The Bract Brewing Programme is a New Zealand-based hop breeding partnership that will select and develop entirely unique hop varietals over the next decade; these hops will […]

Cryo Hops – New Technology to Extract the Classic Flavors we want

Curious about Cryo Hops? Read on… A PURE LOVE FOR LUPULIN If you’re an IPA fan, you’re likely in love with lupulin (and you may not even know it!) Lupulin is a naturally occurring substance in hops that plays a large role in giving the plant its characteristic flavors and aromas. When you see a […]