JOIN THE BREW CREW

Dollar beers, Member Mondays
and more perks!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

Learn More

Shop Beer & Merch

Order beer for taproom pick up or get our latest merch delivered right to your door.

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Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

Learn More

Events

BBQ, Blues & Brews


May 25th, 2025

Join us at our Vista taproom on Sunday, May 25th for delicious BBQ’d eats, live blues music and of course, refreshing Pure beer!

Pure Miramar Book Club


May 27th, 2025
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Int’l Cafe at Pure Balboa Park


May 28th, 2025
6:00 PM - 9:00 PM

Wine Wednesday at Pure


May 21st, 2025
1:00 PM - 9:00 PM
May 28th, 2025
1:00 PM - 9:00 PM

Your midweek plans just got more exciting! Every Wednesday in May, enjoy $2 off glasses of wine at our taprooms—all day long. 

Emo Night at Pure North Park


May 29th, 2025
6:00 PM - 10:00 PM

Come jam out to emo throwbacks all night long at Pure Project North Park. Plus, wear any band merch and receive $1 off your pint!

Follow Along


It's a pleasure to serve you all. 🍻 Cheers to the weekend! 🙂

It`s a pleasure to serve you all. 🍻 Cheers to the weekend! 🙂

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Maybe we should test out this theory. 🤔⁠
⁠
Our new and improved slushies are now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠
⁠
This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠
⁠
Swing by and cool off with this tropical treat this weekend, while supplies last.⁠
⁠
*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.

Maybe we should test out this theory. 🤔⁠

Our new and improved slushies are now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠

This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠

Swing by and cool off with this tropical treat this weekend, while supplies last.⁠

*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.


...




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🌿 We’re proud to support Taste of the Farm on May 18th! Join us at @CoastalRootsFarm for farm-to-fork tasting stations, craft drinks, and live music, all benefiting a decade of impact. ⁠
⁠
🎟 Grab your tickets today by following the link in their bio 👉 @coastalrootsfarm⁠
⁠
As part of our Beer for Good initiative and @1percentftp commitment, we pledge to donate 1% to environmental organizations that help to preserve our planet, such as Coastal Root Farms. 🌎♻️⁠
⁠
If you haven't heard of Coastal Roots Farm, their mission is to cultivate healthy, connected communities by integrating sustainable agriculture and food justice. 🤝🥬 Learn more about the work they do by following them on social media 👉 @coastalrootsfarm

🌿 We’re proud to support Taste of the Farm on May 18th! Join us at @CoastalRootsFarm for farm-to-fork tasting stations, craft drinks, and live music, all benefiting a decade of impact. ⁠

🎟 Grab your tickets today by following the link in their bio 👉 @coastalrootsfarm⁠

As part of our Beer for Good initiative and @1percentftp commitment, we pledge to donate 1% to environmental organizations that help to preserve our planet, such as Coastal Root Farms. 🌎♻️⁠

If you haven`t heard of Coastal Roots Farm, their mission is to cultivate healthy, connected communities by integrating sustainable agriculture and food justice. 🤝🥬 Learn more about the work they do by following them on social media 👉 @coastalrootsfarm


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HEADS UP! All taprooms will be closed on Monday, May 19th for our annual employee appreciation day spent picking strawberries with our friends at @jrorganicsfarm, 🍓 a beloved tradition that we look forward to every year! And if you think this means Strawberry Fest is around the corner, you’re absolutely right! 🙂

We’ll be back at the taprooms again on Tuesday, May 20! We’ll look forward to seeing you then. 🙂

HEADS UP! All taprooms will be closed on Monday, May 19th for our annual employee appreciation day spent picking strawberries with our friends at @jrorganicsfarm, 🍓 a beloved tradition that we look forward to every year! And if you think this means Strawberry Fest is around the corner, you’re absolutely right! 🙂

We’ll be back at the taprooms again on Tuesday, May 20! We’ll look forward to seeing you then. 🙂

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Join us every Wednesday in May for Wine Wednesday! 🍷⁠
⁠
Every Wednesday in May—starting today—enjoy $2 off glasses of wine at our taprooms, all day long. ⁠
 ⁠
When: Every Wednesday in May from open-close⁠
Where: All Pure Project taprooms⁠
⁠
Wednesday hours for each taproom location 👇⁠
@purebalboapark: 1-9pm⁠
@purecarlsbad: 12-10pm⁠
@puremiramar: 1-9pm⁠
@purenorthpark: 1-10pm⁠
@purebrewingvista: 3-9pm⁠
 ⁠
We look forward to seeing you there. Cheers!

Join us every Wednesday in May for Wine Wednesday! 🍷⁠

Every Wednesday in May—starting today—enjoy $2 off glasses of wine at our taprooms, all day long. ⁠

When: Every Wednesday in May from open-close⁠
Where: All Pure Project taprooms⁠

Wednesday hours for each taproom location 👇⁠
@purebalboapark: 1-9pm⁠
@purecarlsbad: 12-10pm⁠
@puremiramar: 1-9pm⁠
@purenorthpark: 1-10pm⁠
@purebrewingvista: 3-9pm⁠

We look forward to seeing you there. Cheers!


...




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Coming this Thursday, May 15th! 🍻⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, May 15th! 🍻⁠

👉 Details at link in profile. ⁠


...




125




0


Make sure to stop by and try our new and improved slushie this weekend.⁠
⁠
Now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠
⁠
This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠
⁠
Swing by and cool off with this tropical treat while it lasts! ⁠
⁠
*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.

Make sure to stop by and try our new and improved slushie this weekend.⁠

Now crafted with a Pure Project seltzer base and organic ingredients. 🍍✨⁠

This month’s flavor: Piña Colada 🍹⁠
Made with pineapple, coconut cream, lime juice, and simple syrup—garnished with a cherry on top. 🍒⁠

Swing by and cool off with this tropical treat while it lasts! ⁠

*Only available at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.


...




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1


Did you know you can use our beer locator to find Pure beer in a store, restaurant, or bar near you!? 📍🍻 ⁠
⁠
👉 Use the link in bio for a map of where you can make your next Pure Project beer run.⁠
⁠
Are you interested in carrying Pure Project beer at your place of business? We would love to hear from you! Head to the link in our bio and click on the Wholesale Requests link for more details. 🍻

Did you know you can use our beer locator to find Pure beer in a store, restaurant, or bar near you!? 📍🍻 ⁠

👉 Use the link in bio for a map of where you can make your next Pure Project beer run.⁠

Are you interested in carrying Pure Project beer at your place of business? We would love to hear from you! Head to the link in our bio and click on the Wholesale Requests link for more details. 🍻


...




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🌸 Celebrate Mother’s Day with us! 🌸⁠
⁠
Next Sunday, we're raising a glass to all the amazing moms out there with $1 off beer and wine at all Pure Project taprooms.⁠
⁠
Come relax, unwind, and let us pour something special for the mom in your life—or for yourself if you're a mom! 💐🍻 Cheers!

🌸 Celebrate Mother’s Day with us! 🌸⁠

Next Sunday, we`re raising a glass to all the amazing moms out there with $1 off beer and wine at all Pure Project taprooms.⁠

Come relax, unwind, and let us pour something special for the mom in your life—or for yourself if you`re a mom! 💐🍻 Cheers!


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Dedicated to our craft
and the planet.

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Download the Pure Project app for exclusive rewards
and to keep up with everything happening at the brewery.