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Sustainable Sip & Style with Positive Phee
Join us for our annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!
Pure Carlsbad 5th Anniversary
Pure Project Carlsbad is turning FIVE! We’ve got some fun festivities planned, and hope you can join us. Check out for all the details!
Pride at Pure Balboa Park
Join us for our third annual Pride Market, featuring local LGBTQ+ owned businesses!
Kernza Lager 4-Pack Special
Get 4-packs of Kernza Lager for only $15 in taprooms, while supplies last!
Pure Miramar Book Club
Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!
Follow Along
I think we will name him "Westie." 🥹🐶
Adopt a 4-pack at your local Pure Project taproom this weekend. 🍻
Visit one of our five San Diego taprooms for craft beer, wine, seltzer, and more! We strive to make quality craft beer with local and organic ingredients from grain to glass.
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar
I think we will name him "Westie." 🥹🐶
Adopt a 4-pack at your local Pure Project taproom this weekend. 🍻
Visit one of our five San Diego taprooms for craft beer, wine, seltzer, and more! We strive to make quality craft beer with local and organic ingredients from grain to glass.
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar
Beat the heat with a delicious seltzer slushie! 🍋🫐 Crafted with a Pure Project seltzer base + organic ingredients.
Introducing: Lemonberry Breeze | 6.4% ABV
This frosty treat is made with blueberry juice, strawberry lemonade, lemon juice, simple syrup, and garnished with a dried lemon slice.
Swing by and cool off with this tasty treat while it lasts!
*Only available Thursday- Sunday at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.
Beat the heat with a delicious seltzer slushie! 🍋🫐 Crafted with a Pure Project seltzer base + organic ingredients.
Introducing: Lemonberry Breeze | 6.4% ABV
This frosty treat is made with blueberry juice, strawberry lemonade, lemon juice, simple syrup, and garnished with a dried lemon slice.
Swing by and cool off with this tasty treat while it lasts!
*Only available Thursday- Sunday at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.
Come celebrate with us this weekend at @purecarlsbad! 🍻
That’s right, @purecarabad is turning FIVE and we’re going for gold! 🥇 Join us July 11–13th for our Olympic-themed celebration.
Starting Friday, July 11th, snag a limited-edition 5th anniversary stainless steel wine tumbler + a fill of any non-barrel-aged beer under 10% ABV for $18. Cups without a fill will be $15 each.
*Available while supplies last.
Thanks to our talented and generous Pure Carlsbad regular, @leesuch, the first 100 guests to purchase our limited-edition anniversary tumbler will also receive a handmade Pure Project coaster.
These hand-poured resin coasters are made using classic Pure Project can labels. Wanna get your hands on one? Here`s how!
🔹 Join us for our 5th Anniversary Celebration at Pure Project Carlsbad on Friday 7/11
🔹 Purchase our limited-edition anniversary tumbler
🔹 Receive a free Pure Project coaster
🔹 First come, first serve, designs will be given at random, no exchanges.
We can`t wait to see you there!
Come celebrate with us this weekend at @purecarlsbad! 🍻
That’s right, @purecarabad is turning FIVE and we’re going for gold! 🥇 Join us July 11–13th for our Olympic-themed celebration.
Starting Friday, July 11th, snag a limited-edition 5th anniversary stainless steel wine tumbler + a fill of any non-barrel-aged beer under 10% ABV for $18. Cups without a fill will be $15 each.
*Available while supplies last.
Thanks to our talented and generous Pure Carlsbad regular, @leesuch, the first 100 guests to purchase our limited-edition anniversary tumbler will also receive a handmade Pure Project coaster.
These hand-poured resin coasters are made using classic Pure Project can labels. Wanna get your hands on one? Here`s how!
🔹 Join us for our 5th Anniversary Celebration at Pure Project Carlsbad on Friday 7/11
🔹 Purchase our limited-edition anniversary tumbler
🔹 Receive a free Pure Project coaster
🔹 First come, first serve, designs will be given at random, no exchanges.
We can`t wait to see you there!
Two murky and mighty IPAs hit taprooms today. Now available on tap and in cans to-go at all Pure Project taprooms!
FOREST OF GIANTS 🌲 Returning for the first time since 2022 is our fourth batch of Forest of Giants, our big and bold murky quadruple IPA.
Murky Quadruple IPA with Citra, Nelson Sauvin, Riwaka & Citra Abstrax
Taste Profile: Mango. Pineapple. Papaya.
13.0% ABV
THE PEOPLE’S MURK 🏆 We teamed up with San Diego’s @societebrewing for The People’s Murk—a murky IPA that breaks the mold and brings the flavor.
Murky IPA with Citra, Mosaic Cryo, Nelson Sauvin & Nelson Hop Kief
Taste Profile: Orange. Papaya. Strawberry.
7.0% ABV
🔗 Tap the link in our bio to order for taproom pickup or find Pure near you!
Two murky and mighty IPAs hit taprooms today. Now available on tap and in cans to-go at all Pure Project taprooms!
FOREST OF GIANTS 🌲 Returning for the first time since 2022 is our fourth batch of Forest of Giants, our big and bold murky quadruple IPA.
Murky Quadruple IPA with Citra, Nelson Sauvin, Riwaka & Citra Abstrax
Taste Profile: Mango. Pineapple. Papaya.
13.0% ABV
THE PEOPLE’S MURK 🏆 We teamed up with San Diego’s @societebrewing for The People’s Murk—a murky IPA that breaks the mold and brings the flavor.
Murky IPA with Citra, Mosaic Cryo, Nelson Sauvin & Nelson Hop Kief
Taste Profile: Orange. Papaya. Strawberry.
7.0% ABV
🔗 Tap the link in our bio to order for taproom pickup or find Pure near you!
🌞 San Diego is bringing the heat, and our new tri-blend tank top is the perfect pairing for your summer adventures. Now available online and in Pure Project taprooms.
🤝 In order to help minimize our carbon footprint, we`ve made a conscious effort to collaborate with vendors and businesses that support our ethos to preserve the planet through sustainable practices without sacrificing quality or durability 🌎🙌 And as always, we donate 1% of all sales (including merch) to non-profit organizations which work to preserve our planet so you can look good and feel good!
♻️ Check out our new gear and learn about these eco-friendly products by following the merch link in our profile.
🌞 San Diego is bringing the heat, and our new tri-blend tank top is the perfect pairing for your summer adventures. Now available online and in Pure Project taprooms.
🤝 In order to help minimize our carbon footprint, we`ve made a conscious effort to collaborate with vendors and businesses that support our ethos to preserve the planet through sustainable practices without sacrificing quality or durability 🌎🙌 And as always, we donate 1% of all sales (including merch) to non-profit organizations which work to preserve our planet so you can look good and feel good!
♻️ Check out our new gear and learn about these eco-friendly products by following the merch link in our profile.
The odds are in our favor 🙃
Visit one of our five taprooms for craft beer, wine, seltzer and more! We strive to make quality beer with local and organic ingredients from grain to glass.
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar
The odds are in our favor 🙃
Visit one of our five taprooms for craft beer, wine, seltzer and more! We strive to make quality beer with local and organic ingredients from grain to glass.
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar
Coming this Thursday, July 10th! 🍻
👉 Details at link in profile.
The people need a champion... 🏆🍻🥊
@purebrewing 🤝 @societebrewing
Coming soon!
This week`s bottle release brings you lots of barrel-aged goodness! Now available on tap and in bottles to-go at all Pure Project taprooms!
VELVET ZEPHYR 🍫
Bourbon Barrel-Aged Imperial Stout with Cacao & Sea Salt
Taste Profile: Dark Chocolate. Salted Caramel. Fudge.
13.6% ABV
Meet Velvet Zephyr, a bourbon barrel-aged imperial stout infused with organic cacao and sea salt. Aged for 17 months in a blend of Cutwater, Blanton`s, and Buffalo Trace bourbon barrels, it delivers deep complexity and refined richness from start to finish. Aromas of dark chocolate, vanilla, and oak rise from the glass, leading into dessert-like flavors of salted chocolate-covered caramel and fudge. A decadent expression of time, craft, and character.
TEMPERED GOLD 🏵️
Barrel-Aged Sour Ale with Pink Guava, Dragon Fruit & Oranges
Collaboration with @fruitionbrewing
Taste Profile: Guava. Orange. Dragon Fruit.
5.6% ABV
Tempered Gold is a 17-month barrel-aged sour, layered with vibrant organic fruits and brewed with the same unique yeast culture used in our first collab with Fruition Brewing, Everything Gold May Stay. Brazilian pink guava, Nicaraguan dragon fruit, and local J.R. Organics oranges deliver tropical guava, bright citrus, and watermelon notes. Its light body and subtle acidity make for a refreshingly tart experience.
🔗 Tap the link in our bio to order for taproom pickup or find Pure near you!
This week`s bottle release brings you lots of barrel-aged goodness! Now available on tap and in bottles to-go at all Pure Project taprooms!
VELVET ZEPHYR 🍫
Bourbon Barrel-Aged Imperial Stout with Cacao & Sea Salt
Taste Profile: Dark Chocolate. Salted Caramel. Fudge.
13.6% ABV
Meet Velvet Zephyr, a bourbon barrel-aged imperial stout infused with organic cacao and sea salt. Aged for 17 months in a blend of Cutwater, Blanton`s, and Buffalo Trace bourbon barrels, it delivers deep complexity and refined richness from start to finish. Aromas of dark chocolate, vanilla, and oak rise from the glass, leading into dessert-like flavors of salted chocolate-covered caramel and fudge. A decadent expression of time, craft, and character.
TEMPERED GOLD 🏵️
Barrel-Aged Sour Ale with Pink Guava, Dragon Fruit & Oranges
Collaboration with @fruitionbrewing
Taste Profile: Guava. Orange. Dragon Fruit.
5.6% ABV
Tempered Gold is a 17-month barrel-aged sour, layered with vibrant organic fruits and brewed with the same unique yeast culture used in our first collab with Fruition Brewing, Everything Gold May Stay. Brazilian pink guava, Nicaraguan dragon fruit, and local J.R. Organics oranges deliver tropical guava, bright citrus, and watermelon notes. Its light body and subtle acidity make for a refreshingly tart experience.
🔗 Tap the link in our bio to order for taproom pickup or find Pure near you!
You guys better be nice and show Steven lots of love...OR ELSE ‼️🙃
PS. If you don`t have the Pure Project app already, you should download it. It`s pretty cool. Steven said so.
You guys better be nice and show Steven lots of love...OR ELSE ‼️🙃
PS. If you don`t have the Pure Project app already, you should download it. It`s pretty cool. Steven said so.
Heads up! Starting today you can get a 4-pack of Kernza Lager, our collaboration with @patagoniaprovisions, for just $15. Available now at all Pure Project taproom locations, while supplies last!
KERNZA LAGER 🌾
Lager with Organic Kernza Grain & Motueka Hops
*Collaboration with Patagonia Provisions
Taste Profile: Brioche. Lime. Floral.
5.0% ABV
Kernza Lager is our collaboration with Patagonia Provisions, brewed with the long-rooted regenerative grain Kernza. This innovative grain helps restore soil health and reduce carbon emissions, making every sip as sustainable as it is refreshing.
Heads up! Starting today you can get a 4-pack of Kernza Lager, our collaboration with @patagoniaprovisions, for just $15. Available now at all Pure Project taproom locations, while supplies last!
KERNZA LAGER 🌾
Lager with Organic Kernza Grain & Motueka Hops
*Collaboration with Patagonia Provisions
Taste Profile: Brioche. Lime. Floral.
5.0% ABV
Kernza Lager is our collaboration with Patagonia Provisions, brewed with the long-rooted regenerative grain Kernza. This innovative grain helps restore soil health and reduce carbon emissions, making every sip as sustainable as it is refreshing.
🏳️🌈 Loving our Pride Merch? Order by 7/02 to get your merch in time for the San Diego Pride Parade on 7/19.
👕 Pure Pride Unisex Eco T-Shirt
Available in Black and Navy
Made from 100% recycled materials ♻️
😎 Pure Pride Tank Top
Available in Oatmeal Triblend and Charcoal-Black Triblend
Lightweight & perfect for summer ☀️
🧵 Pure Pride Unisex Organic Sweatshirt
Available in Deep Charcoal Grey and Grey Melange
Cozy, stylish, and sustainably made 🌱
All styles are unisex and made on demand, helping reduce waste and support sustainable practices.
*Please note: All items are made to order and cannot be returned or exchanged.
Tap the "merch" link in our bio to order yours.
🫶 At Pure Project, we’re proud to be a safe and welcoming space for everyone. Come as you are, and let’s celebrate together. 🍻
🏳️🌈 Loving our Pride Merch? Order by 7/02 to get your merch in time for the San Diego Pride Parade on 7/19.
👕 Pure Pride Unisex Eco T-Shirt
Available in Black and Navy
Made from 100% recycled materials ♻️
😎 Pure Pride Tank Top
Available in Oatmeal Triblend and Charcoal-Black Triblend
Lightweight & perfect for summer ☀️
🧵 Pure Pride Unisex Organic Sweatshirt
Available in Deep Charcoal Grey and Grey Melange
Cozy, stylish, and sustainably made 🌱
All styles are unisex and made on demand, helping reduce waste and support sustainable practices.
*Please note: All items are made to order and cannot be returned or exchanged.
Tap the "merch" link in our bio to order yours.
🫶 At Pure Project, we’re proud to be a safe and welcoming space for everyone. Come as you are, and let’s celebrate together. 🍻
