for those who believe that…

quality ingredients and
attention to detail matter.

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Born in the tropics

Bringing the Pura Vida back to San Diego

Learn More About Our Story

Brewery Founded

Breweries & Tap Rooms


Different Beers Crafted


Non-Profit Monies Donated


Our Breweries and Tap Rooms Are Located Across San Diego County

We currently have 2 tap rooms and 1 brewery here in San Diego, with another brewery/tap room coming soon to the North County coastal town of Carlsbad (Spring 2020).

All of our tap rooms have a distinctly different vibe while all being unmistakably PURE in origin.  We invite you to check out the various locations and get to know the friendly staff waiting to tell you the story of the beer in your glass.

We strive to provide much more than just a place to grab a beer, but rather an unpretentious atmosphere to build community and friendships around shared passions for agriculture, the art of craft, education/learning and of course beer.

Beer = Art

Brewed With Style
Not To Style

We blend distinctively Southern California style with unique flavors and ingredients from down the street to around the globe.  The “project” part of our name speaks to the continual evolution and progression which has become a driving force in our brewery.

To us, beer is art

We Believe Every Beer Should Tell A Story

just like a world class meal, a perfect cup of coffee or a timeless wine, and we aim to bring that same level of passion, creativity and artistry to the ever evolving craft beer community.

We look forward to sharing our art with that movement by focusing on quality and experience to give context to the beer in your glass.

Learn More About Us


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Upcoming Releases

cans and bottles

Limited Release

Diamond Dust

Murky IPA with Cashmere & Mosaic Hops

Release Date: February 1, 2020

Limited Release

Murkshake with Orange

Murky Triple IPA with Organic Navel Oranges and Vanilla Bean⠀

Release Date: February 1, 2020

Seasonal ReleaseLimited Release

Chocosaurus Rex

Imperial Stout with Cocoa, Vanilla, Peppers & Spices

Release Date: February 6, 2020

Seasonal ReleaseLimited Release

Roes Red

Flanders Style Red Ale Aged in Oak Barrels

Release Date: February 6, 2020

See All Bottle and Can Releases

Upcoming Events

Come Join Us…

January 30th, 2020
12:00 PM - 9:00 PM
Miramar Brewery & Tap Room9030 Kenamar Dr. #308 San Diego, CA 92121
January 31st, 2020
12:00 PM - 10:00 PM
Balboa Park Tap Room2865 5th Avenue, San Diego, CA 92103

Draft Release: Rocky Mountain High

For our next draft release, we introduce our first ever clear West Coast IPA!

February 1st, 2020
10:00 AM - 1:00 PM
Miramar Brewery & Tap Room9030 Kenamar Dr. #308 San Diego, CA 92121

Can Release: Diamond Dust & Murkshake with Orange

For our next can release, we’re bringing back a couple of favorites! First up is a classic Murky IPA, and second is the original Murkshake Triple IPA!

February 1st, 2020
9:30 AM - 11:30 AM
Balboa Park Tap Room2865 5th Avenue, San Diego, CA 92103

Off Flavors Class

Education is power and understanding off flavors in beer is a definite must. Come learn about off flavors that arise, how to identify them, and test your senses with a blind tasting!

February 8th, 2020
9:00 AM - 1:00 PM
Mesa Rim Climbing Center (Mission Valley)
405 Camino del Rio S, San Diego, CA 92108

Pure in the Wild x Mesa Rim Indoor Climbing Adventure

Join Pure Project and Mesa Rim Climbing and Fitness on Saturday, February 8th for a special Pure in the Wild climbing adventure!

February 6th, 2020 - February 9th, 2020
10:00 AM - 11:59 PM
Miramar Brewery & Tap Room9030 Kenamar Dr. #308 San Diego, CA 92121

Bottle Sale: Chocosaurus Rex & Roes Red

For our next bottle sale, we’re bringing back two favorites! First is the comeback of Chocosaurus Rex, and second is the return of Roes Red.

February 12th, 2020
6:30 PM - 8:00 PM
Balboa Park Tap Room2865 5th Avenue, San Diego, CA 92103

Roes Red Chocolate & Beer Pairing

To commemorate the upcoming release of one of the beers dearest to our hearts, we will be hosting a Roes Red Beer and Chocolate Pairing on February 12, 2020.

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