FIND YOUR TROPICAL MIST MOMENT

Snap a picture of your Tropical Mist Moment and
submit it for a chance to win!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

Learn More

Shop Beer & Merch

Get the freshest beers delivered right to your door or pick up locally.

Learn More

Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

Learn More

Events

Pure Miramar Book Club


April 30th, 2024
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Pups & Pints


April 30th, 2024
5:00 PM - 7:00 PM

Come by our North Park taproom on Tuesday, April 30th and enjoy dog treats and swag for your pups provided by The Farmer’s Dog, as well as a doggy-inspired food special from Bigfoot Corndogs.

Earth Month Giveaway


April 1st, 2024 - April 30th, 2024
9:00 AM - 9:00 PM

Join us in celebrating Earth Month as we partner with five eco-conscious brands for an Earth Month Giveaway! The winner will be randomly selected to win a prize pack valued at $600, featuring gifts from each brand.

Saturday Sessions: The Exploits


May 4th, 2024
7:00 PM - 9:00 PM

Grab a beer and enjoy the music!

Wave Game Day at Pure


April 27th, 2024
7:00 PM
May 3rd, 2024
7:00 PM
May 8th, 2024
7:00 PM

Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!

Frühlingsfest


April 20th, 2024 - May 12th, 2024
11:00 AM - 10:00 PM

Come celebrate Frühlingsfest with Pure at all of our taproom locations!

 

Follow Along


Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠
⁠
One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠
⁠
Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!

Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠

One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠

Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!
...


25


0


It's almost time to cozy up with Pure's newest BA Imperial Stout!⁠
⁠
IN FOR THE NIGHT 🍑⁠
Peach Brandy Barrel-Aged Imperial Stout⁠
Taste Profile: Chocolate Ganache. Peach. Dark Berry Jam.⁠
13.5% ABV⁠
⁠
Available this Thursday!

It`s almost time to cozy up with Pure`s newest BA Imperial Stout!⁠

IN FOR THE NIGHT 🍑⁠
Peach Brandy Barrel-Aged Imperial Stout⁠
Taste Profile: Chocolate Ganache. Peach. Dark Berry Jam.⁠
13.5% ABV⁠

Available this Thursday!
...


88


0


As a @1percentftp member, every day is Earth Day 🌍⁠
⁠
To create a better planet and future for all, we commit to giving back 1% of every sale to our environmental nonprofit partners.⁠
⁠
🌲 @conservationalliance⁠
🌊 @wildcoastcostasalvaje⁠
🌽 @coastalrootsfarm⁠
⁠
With over $450,000 donated to date, you know you're getting a better planet with each pint of Pure. We couldn't do that without your support. Cheers! ⁠

As a @1percentftp member, every day is Earth Day 🌍⁠

To create a better planet and future for all, we commit to giving back 1% of every sale to our environmental nonprofit partners.⁠

🌲 @conservationalliance⁠
🌊 @wildcoastcostasalvaje⁠
🌽 @coastalrootsfarm⁠

With over $450,000 donated to date, you know you`re getting a better planet with each pint of Pure. We couldn`t do that without your support. Cheers! ⁠
...


78


1


Coming this Thursday, April 25th! 🕯️⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, April 25th! 🕯️⁠

👉 Details at link in profile. ⁠
...


187


3


Happy Earth Day! 🌎 🌾🍺 We couldn't think of a better way to start this day than hanging out with @nedanews and the @cbs8 team, talking about our latest collaboration with @patagoniaprovision, the Kernza Lager! What makes this beer so special is that it's brewed with organic and regeneratively-grown ingredients – a step in the right direction for farmers, and the planet. 🌱  With aromas of freshly toasted bread and bright citrus notes, it’s light, crisp, and wildly drinkable. ⁠
⁠
💧 The Kernza Lager is now available at all Pure Project taproom locations.

Happy Earth Day! 🌎 🌾🍺 We couldn`t think of a better way to start this day than hanging out with @nedanews and the @cbs8 team, talking about our latest collaboration with @patagoniaprovision, the Kernza Lager! What makes this beer so special is that it`s brewed with organic and regeneratively-grown ingredients – a step in the right direction for farmers, and the planet. 🌱 With aromas of freshly toasted bread and bright citrus notes, it’s light, crisp, and wildly drinkable. ⁠

💧 The Kernza Lager is now available at all Pure Project taproom locations.
...


425


9


Introducing the Das Lager, an all-German ingredient beer brewed to celebrate Frühlingsfest at Pure Project! 🍻 translates to "spring festival". It's held at the same grounds as Oktoberfest with a very similar feel but of course, celebrating all things spring. Don't miss our Frühlingsfest kick-off starting today at all taproom locations.⁠
⁠
DAS (LAGER) 🍻⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠
⁠
We’ll be kicking Frühlingsfest off with stein-fill specials, food trucks at select locations, and more!⁠
🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠
⁠
🍺 Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project steins only!)⁠
⁠
Tap the Taproom Events link in our bio for more details!⁠

Introducing the Das Lager, an all-German ingredient beer brewed to celebrate Frühlingsfest at Pure Project! 🍻 translates to "spring festival". It`s held at the same grounds as Oktoberfest with a very similar feel but of course, celebrating all things spring. Don`t miss our Frühlingsfest kick-off starting today at all taproom locations.⁠

DAS (LAGER) 🍻⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠

We’ll be kicking Frühlingsfest off with stein-fill specials, food trucks at select locations, and more!⁠
🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠

🍺 Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project steins only!)⁠

Tap the Taproom Events link in our bio for more details!⁠
...


149


0


Frühlingsfest with Pure kicks off tomorrow! 🌼⁠
⁠
🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠
🍯 What: We’ll be kicking things off on Saturday, April 20th with stein-fill specials, food trucks at select locations, and more!⁠
⁠
🍺 Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project steins only.)
⁠
DAS (LAGER) 🍻 - available tomorrow⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠
⁠
PINKY & THE RAIN RADLER 🍹 - pouring now!⁠
Tropical Mist – Citrus Blonde Ale⁠
Rain – Pilsner⁠
Grapefruit Soda⁠
Simple Syrup⁠
Grapefruit & Lemon Juice⁠
Topped with Dried Lemon⁠
3.5% ABV⁠
*Available Thursday-Sunday, during Frühlingsfest, while supplies last.⁠
⁠
Tap the Taproom Events link in our bio for more details!⁠

Frühlingsfest with Pure kicks off tomorrow! 🌼⁠

🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠
🍯 What: We’ll be kicking things off on Saturday, April 20th with stein-fill specials, food trucks at select locations, and more!⁠

🍺 Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project steins only.)

DAS (LAGER) 🍻 - available tomorrow⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠

PINKY & THE RAIN RADLER 🍹 - pouring now!⁠
Tropical Mist – Citrus Blonde Ale⁠
Rain – Pilsner⁠
Grapefruit Soda⁠
Simple Syrup⁠
Grapefruit & Lemon Juice⁠
Topped with Dried Lemon⁠
3.5% ABV⁠
*Available Thursday-Sunday, during Frühlingsfest, while supplies last.⁠

Tap the Taproom Events link in our bio for more details!⁠
...


320


5


Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠
⁠
One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠
⁠
Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!

Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠

One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠

Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!
...


44


0


Enjoy a brand new Murky IPA + the return of a beloved Westie! 🔊 Now available at all taproom locations and for CA shipping.⁠
⁠
BONSAI - BEECH 🍻⁠
West Coast Double IPA with Nelson Sauvin, Citra & Simcoe⁠
Taste Profile: Ruby Red Grapefruit. Apricot. Pine.⁠
8.5% ABV ⁠
⁠
CITRA SPREE 💫⁠
Murky IPA with Citra & Citra Cryo Hops ⁠
Taste Profile: Sweet Orange. Meyer Lemon. Peach.⁠
6.9% ABV

Enjoy a brand new Murky IPA + the return of a beloved Westie! 🔊 Now available at all taproom locations and for CA shipping.⁠

BONSAI - BEECH 🍻⁠
West Coast Double IPA with Nelson Sauvin, Citra & Simcoe⁠
Taste Profile: Ruby Red Grapefruit. Apricot. Pine.⁠
8.5% ABV ⁠

CITRA SPREE 💫⁠
Murky IPA with Citra & Citra Cryo Hops ⁠
Taste Profile: Sweet Orange. Meyer Lemon. Peach.⁠
6.9% ABV
...


153


0


We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it's completely up to you (images of just the can or beer in a glass are accepted, too). ⁠
⁠
📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠
⁠
WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠
⁠
🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠
⁠
🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠
⁠
🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠
⁠
🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠
⁠
Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.

We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it`s completely up to you (images of just the can or beer in a glass are accepted, too). ⁠

📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠

WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠

🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠

🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠

🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠

🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠

Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.
...


66


0


Dedicated to our craft
and the planet.

Learn More