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Join us at a Pure Project tasting room near you, sip, savor, enjoy.
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The 12 Days of Gift Cards starts now! 🎁✨
Treat yourself (and your friends) with a little extra Pure this season:
💧 Spend $50, get $10
💧 Spend $100, get $20
💧 Spend $150, get $30
💧 Up to $500, get $100 on us!
Mix and match any way you like—total can be split across multiple gift cards ($10 minimum each).
Offer ends 12/24.
Big news to share! 🌟
@brewbound just named us a Rising Star in the Brewbound Best of 2025 Awards, recognizing our growth over the last few years and our commitment to staying true to who we are.
@brewbound describes Rising Stars as bev-alc companies whose work has great potential to shift or create categories, bring forth new ideas about products or brands and show growth that indicates they will have an enduring presence in the bev-alc industry.
From starting as a taproom-focused brewery to expanding distribution, we’ve seen 150% growth in on- and off-premise retailers since 2023, all while remaining true to our core mission of sustainability as a 1% For the Planet Company.
Huge thank you to our team, our partners, and our incredible community for supporting us along the way. 🍻
Happy Friday. Who`s with us?! 😜
Looking for a last-minute holiday gift? 🎁 We’ve got you covered.
Our taprooms are stocked with goodies for everyone on your list:
• Hoodies & beanies to keep your friends cozy
• Coozies & drinkware to keep your beers cold
• Limited-edition glassware sets (the ultimate crowd-pleaser)
• 15% off bottles and glassware when you mix & match three + a gift box
• Dog toys & accessories for your furry friends
• Hats… lots of hats
• Gift cards
• And plenty more!
Swing by any Pure Project taproom to snag the perfect holiday surprise.
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
Throughout the year, alongside our specialty can and bottle releases, we drop a rotating lineup of draft-only beers at all Pure Project taprooms. From lagers and pale ales to sours and beyond, there’s always something new to try.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱 Check your local tap list to explore what’s pouring now.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Looking for a last-minute holiday gift? 🎁 We’ve got you covered.
Our taprooms are stocked with goodies for everyone on your list:
🔹 Hoodies & beanies to keep your friends cozy
🔹 Coozies & drinkware to keep your beers cold
🔹 Limited-edition glassware sets (the ultimate crowd-pleaser)
🔹 15% off bottles and glassware when you mix & match three + a gift box
🔹 Dog toys & accessories for your furry friends
🔹 Hats… lots of hats
🔹 Gift cards
🔹 And plenty more!
Swing by any Pure Project taproom to snag the perfect holiday surprise.
Let your next hoppy escape start here! 💫 A new WC IPA and murky DIPA hit all Pure Project taproom locations today.
AUSTRALIS 🌌
Murky Double IPA with Citra, Motueka & Galaxy Abstrax
8.5% ABV
Venture into the luminous glow of Australis, a full-bodied murky double IPA loaded with Motueka, Citra, and Galaxy Abstrax hops. Aromas of pineapple, overripe mango, and papaya unfold into luscious flavors of mango lassi, coconut, and strawberry. Like the southern lights in a glass, each sip dazzles and lifts your senses skyward.
TRANQUIL TRAIL 🥾
West Coast IPA with Centennial, Strata & Mosaic Cryo
7.2% ABV
Tranquil Trail is a West Coast IPA crafted with a clean, single-ingredient pilsner malt base that allows its hop blend to shine. Mosaic Cryo joins our 2025 hand-selected Strata and Centennial from Oregon’s Crosby Hops, creating vibrant aromatics, flavor, and depth. Expect flavors of bitter orange, resin, and cedar that unfold into a crisp, refreshingly bitter finish. Here’s to the vistas that inspire, the forests that calm, and the trails that guide the way.
Available now at all Pure Project taprooms across San Diego
Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you
Back by popular demand! 🏞️🫡 Our stakable adventure series gift set is available at all Pure Project taproom locations, while supplies last.
This gift set includes four 10-oz glasses for $35 and features colorful mountain and desert scenes. Snag one as a gift or for yourself!
*Available in taprooms only, while supplies last. Not available online.
Grab a festive knit coozie with your next 4-pack of Holihaze (or any Pure beer)! This coozie is the perfect holiday sweater for a refreshing can of craft beer, and a great gift for any beer-lover. Available now at all Pure Project taprooms.
In order to help minimize our carbon footprint, we`ve made a conscious effort to collaborate with small vendors and businesses that support our ethos to preserve the planet through sustainable practices without sacrificing quality or durability.
Say hello to Brooke, our Marketing Project Manager and the behind-the-scenes orchestrator of all things Pure! She’s the reason you know what’s pouring, what’s new, and what’s coming up next, whether you spot it in your inbox, read it in the news, or see it on our taproom boards. From big announcements to the little details, she never misses a beat.
🌟 Fun Facts About Brooke 🌟
🏔 Favorite Activities: Hiking, baking, kayaking, listening to records, golfing with her fiancé, traveling, experiencing live music, and making up silly songs about her cats.
🍺 Favorite Types of Beer: West Coast IPAs, barrel-aged sours, and lagers.
Sip pure, swap cookies, & show off your baking skills!
Calling all bakers and cookie enthusiasts! Join us for our second annual cookie bake-off and swap on Sunday, December 14th from 1–3 pm at all Pure Project taprooms!
Here’s how it works:
🍪 If you’d like to just swap cookies: Please bring one dozen cookies to swap.
🍪 If you’d like to just participate in the bake-off contest: Please bring one dozen cookies, cut into bite-sized pieces.
🍪🍪 To participate in the swap AND bake-off: Please bring one dozen cookies to swap, and another dozen cookies cut into bite-sized pieces for the contest (two dozen cookies total).
Important Rules:
Cookies must be homemade, with a name & brief description.
Bring an ingredient list for guests with dietary restrictions.
Judging begins at 3 pm. Each taproom winner will receive a $30 gift card, a Pure glass of their choice, and a 50% off flight card. 🍻 We look forward to seeing you there!
All taprooms will be closed today, December 8th, for our company holiday party ☃️✨🍻 We will reopen on Tuesday, December 9th.
Keep reading for the rest of our holiday hours:
12/08 Holiday Party: Closed
12/24 Christmas Eve: 12-6 pm
12/25 Christmas Day: Closed
12/31 New Year`s Eve: 12-8 pm
1/01 New Year`s Day: 12-6 pm (Miramar & Vista), 12-8 pm (North Park, Balboa Park, Carlsbad)
IPA lovers, this week`s release is for you!
👉 Details at link in profile.
Introducing Evergreen, our draft-only cream ale infused with pandan and organic toasted coconut!
EVERGREEN 🥥🌴
Cream Ale with Pandan & Coconut
5.6% ABV
Its vibrant natural green color comes from the pandan, a tropical Southeast Asian plant beloved in Filipino desserts for its vanilla and coconut notes. Pandan`s aromas and flavors meld seamlessly with the toasted coconut, creating a smooth, flavorful, fun-colored cream ale with a subtle dessert-like twist.
Available now at all Pure Project taproom locations, while supplies last.
