FIND YOUR TROPICAL MIST MOMENT

Snap a picture of your Tropical Mist Moment and
submit it for a chance to win!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

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Shop Beer & Merch

Get the freshest beers delivered right to your door or pick up locally.

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Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

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Events

Strawberry Fest: Beer Releases & J.R. Organics Pop-Ups


May 22nd, 2024
3:00 PM - 9:00 PM

We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from J.R. Organics.

Common Ground Film Screening


May 23rd, 2024
5:30 PM - 9:00 PM
Coastal Roots Farm
441 Saxony Rd, Encinitas, CA 92024

Learn more about our 1% for the Planet partner, Coastal Roots, as they kick-off their 2024 Farm Film and Music Series with a special screening of Common Ground. The film explores how regenerative agriculture can help heal the soil, our health, and the planet.

Saturday Sessions: John Manley


May 25th, 2024
7:00 PM - 9:00 PM

Grab a beer and enjoy the music!

Pure Miramar Book Club


May 28th, 2024
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Wave Game Day at Pure


May 23rd, 2024
7:00 PM
June 7th, 2024
7:00 PM
June 15th, 2024
4:30 PM

Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!

Follow Along


Coming this Thursday, May 23rd! 🎭⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, May 23rd! 🎭⁠

👉 Details at link in profile. ⁠
...


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Prepare to have your tastebuds teleported to an Italian summer vacation with our newest kombucha!⁠
⁠
SPRITZ APERITIVO 🍹⁠
Hard Kombucha with Bittersweet Orange & Spices⁠
5% ABV⁠
⁠
Available at all Pure Project taprooms and online.

Prepare to have your tastebuds teleported to an Italian summer vacation with our newest kombucha!⁠

SPRITZ APERITIVO 🍹⁠
Hard Kombucha with Bittersweet Orange & Spices⁠
5% ABV⁠

Available at all Pure Project taprooms and online.
...


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We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it's completely up to you (images of just the can or beer in a glass are accepted, too). ⁠
⁠
📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠
⁠
WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠
⁠
🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠
⁠
🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠
⁠
🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠
⁠
🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠
⁠
Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.

We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it`s completely up to you (images of just the can or beer in a glass are accepted, too). ⁠

📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠

WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠

🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠

🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠

🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠

🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠

Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.
...


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You’ve heard about our collaboration with @patagoniaprovisions, The Kernza Lager, but you might still be wondering....What is Kernza? 🤔

Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages. 

This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍

Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺

You’ve heard about our collaboration with @patagoniaprovisions, The Kernza Lager, but you might still be wondering....What is Kernza? 🤔

Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages. 

This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍

Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺 ...


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🍓🍻 Strawberry Fest comes back next week! We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from @jrorganicsfarm.⁠
⁠
Available at all taproom locations starting Wednesday, May 22nd:⁠
⁠
MURKSHAKE WITH STRAWBERRY 🍓⁠
Murky Triple IPA with Strawberries & Vanilla⁠
10.2% ABV⁠
⁠
SUNSET CRUSH 🍓⁠
Cream Ale with Strawberry & Vanilla⁠
5.8% ABV⁠
⁠
🧑‍🌾 Additionally, J.R. Organics will be onsite at our @puremiramar, @purebrewingvista, & @purenorthpark taprooms from 3-8pm on May 22nd to discuss all things J.R.-related—sharing the story of the farm, discussing CSA boxes, and selling their delicious, organic strawberries! 🤤 All produce from J.R. Organics is 100% organic and grown in the purest way possible.

🍓🍻 Strawberry Fest comes back next week! We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from @jrorganicsfarm.⁠

Available at all taproom locations starting Wednesday, May 22nd:⁠

MURKSHAKE WITH STRAWBERRY 🍓⁠
Murky Triple IPA with Strawberries & Vanilla⁠
10.2% ABV⁠

SUNSET CRUSH 🍓⁠
Cream Ale with Strawberry & Vanilla⁠
5.8% ABV⁠

🧑‍🌾 Additionally, J.R. Organics will be onsite at our @puremiramar, @purebrewingvista, & @purenorthpark taprooms from 3-8pm on May 22nd to discuss all things J.R.-related—sharing the story of the farm, discussing CSA boxes, and selling their delicious, organic strawberries! 🤤 All produce from J.R. Organics is 100% organic and grown in the purest way possible.
...


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What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series! 

More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨‍🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!

What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series!

More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨‍🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops! ...


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Coming this Thursday, May 16th! 🍹⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, May 16th! 🍹⁠

👉 Details at link in profile. ⁠
...


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☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋 ⁠
⁠
EVANGELINE⁠
Gose with Grapefruit, Coriander & Sea Salt⁠
Taste Profile: Grapefruit. Salt. Herbal Tea.⁠
5% ABV⁠
⁠
*Available while supplies last. Check taprooms for availability.

☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋 ⁠

EVANGELINE⁠
Gose with Grapefruit, Coriander & Sea Salt⁠
Taste Profile: Grapefruit. Salt. Herbal Tea.⁠
5% ABV⁠

*Available while supplies last. Check taprooms for availability.
...


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Dedicated to our craft
and the planet.

Learn More