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Enter to win a 2027 Local Cellar Cyndicate bottle club membership + one Pure Project merch item of your choosing! 🍻
Pure Project’s Cellar Cyndicate 2027 memberships go on sale Tuesday, October 20th, but this is your chance to secure a 2027 Local Cellar Cyndicate membership before the sale.
2027 Local Cellar Cyndicate members receive:
🔸 12 total bottles, including two exclusive stouts and sours
🔸 One custom Cellar Cyndicate Glass
🔸 Two exclusive tasting events (two tickets per event)
🔸 25% off Pure Project`s 2027 Anniversary tickets
🔸 Presale access to VIP session at the Anniversary party
🔸 Opportunities for special access to additional cellar bottles
🔸 15% off taproom tab on bottle release Wednesdays
...and more!
In addition to our Cellar Cyndicate Local membership and Cellar Cyndicate Reserve membership, we also offer a non-local membership where all bottles are shipped directly to you! 📦🔜🏠
TO ENTER to win a 2027 local membership 👉 like this post and finish entering the giveaway using the link in our bio.
This giveaway ends on Friday, October 16th, 2026 at noon. The winner will be chosen randomly and contacted via email the same day. Good luck!
👉 Get more information about our Cellar Cyndicate membership options, going on sale October 20th, and sign up for on-sale notifications by visiting the link in our bio.
It`s the last week/weekend of Oktoberfest! 📢 Bring in your Pure Project stein and enjoy pours of our stein specials while they last. If you don`t have one, we still have some 2026 steins available for purchase at all Pure Project taprooms.
Stein Specials
🍺 $6 for .5 L of any draft UNDER 6%
🍺 $12 for 1L of any draft UNDER 6%
A little about our 2026 limited-edition stein release:
🔹 Authentically crafted in Germany
🔹 Holds 0.5 Liters of delicious beer
🔹 Original Pure Project design inspired by the San Diego Coastline
🔹 Only 950 made in the world (A unique gift for beer lovers!)
🔹 Receive discounted beer fills in your Pure Project stein through 10/04 ($6 for any draft UNDER 6%)
🔹 Limited-edition Oktoberfest steins are available at all Pure Project locations, while supplies last.
Prost!
Today`s release is the murky lineup you`ve been dreaming of! Today we welcome the return of a fan-favorite, Formless Reflections, and the debut of a vibrant, new triple IPA!
FORMLESS REFLECTIONS ✨
Murky IPA with Mosaic, Cashmere, & Nelson
6.9% ABV | Limited Release
An original Pure Project murky IPA, Formless Reflections, is making a big return with a fresh new look! This classic murky utilizes Nelson Sauvin hops from New Zealand, plus Mosaic and Cashmere from Washington to bring tropical aromas of mango, pineapple, and lime zest. This wonderful combination of hops leads the way to form flavors of juicy peach, guava, and orange creamsicle over a medium body with a slight lingering sweetness.
QUANTUM AFFINITY 🔬
Murky Triple IPA with Galaxy, Citra Cryo, & Motueka Abstrax
10.3% ABV | Limited Release
Step into a universe of vibrant flavor with Quantum Affinity, a new murky triple IPA clocking in at 10.3% ABV. Packed with Galaxy hops, Citra Cryo, and Motueka Abstrax, this golden-yellow pour bursts with aromas of ripe strawberry, papaya, and tart peach. Each sip delivers an explosion of juicy guava, nectarine, and pineapple. Boasting a full body and a satisfyingly sweet finish, it offers a beautifully complex, fruit-forward profile that keeps you coming back for more.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
"I love you too!" 🥴💀
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Heads up! Our @purebrewingvista taproom will be closed to the public on the following dates, as we’ll be hosting a wedding and a Cellar Cyndicate event.
Tuesday 10/06 - closed for a private Cellar Cyndicate tasting event
Saturday 10/10 - closed for a private wedding ceremony and reception
Host your next private party at Pure Project! Our five San Diego taprooms are the perfect venue for...
🍼 Baby Showers
🎓 Graduation Parties
🎂 Birthday Parties
💍 Engagement Parties
💒 Weddings and Wedding Welcome Parties
💼 Corporate Get-togethers
🍻 ..and more!
Each space provides a cozy setting to enjoy our locally crafted beer, wine, seltzer, and beyond, while supporting a local brewery committed to giving back to the planet. 🍻🌍
🔹 Partial and full taproom buyouts available
🔹 Catering options at select locations. Let us handle food + drinks!
Tap the Private Events link in our bio for more info.
Save the date! Our Howl-O-Ween Costume Party returns next month. 🎃🐶 Bring your furry friends and their best Halloween costumes for a chance to win prizes.
🗓️ When: Thursday, October 29th at 6pm
📍 Where: All Pure Project taproom locations
👻 Pup Costume Contest: 6:30pm (check-in is at 6pm)
More details to come!
Heads up! Our taproom hours are shifting with the season!
No need to memorize anything 🙃 you can always check our most up-to-date hours for each Pure Project location at the link in our bio. 🍻 Cheers!
💥 Coming your way this week: a heavy-hitting triple IPA with Motueka Abstrax and the return of an iconic murky favorite.
👉 Details at link in profile.
New beer cave decor just landed in taprooms! 👀 Our beer-shaped tin tacker is definitely a crowd-pleaser and one of our favorite new things. Grab one for yourself or a craft beer loving friend.
🛍️ Available now at all Pure Project taprooms!
Do we have any volunteers!? 😅
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremirama
Pssst! You still have some time to get your hands on our 2026 Oktoberfest steins and win a $250 gift card! 🍺
Here`s how to enter to win! 🤑 From Friday, September 25th through Sunday, September 27th, purchase or bring your 2026 Pure Project stein to any taproom and be entered to win one of two $250 Pure Project gift cards.
No limit on entries. Bring in the stein you previously purchased or purchase a new one. Scan a QR code to enter.
*Not valid for previous-year steins.
A little about our 2026 limited-edition stein release:
🔹 Authentically crafted in Germany
🔹 Holds 0.5 Liters of delicious beer
🔹 Original Pure Project design inspired by the San Diego Coastline
🔹 Only 950 made in the world (A unique gift for beer lovers!)
🔹 Receive discounted beer fills in your Pure Project stein through 10/04 ($6 for any draft UNDER 6%)
🔹 Limited-edition Oktoberfest steins are available at all Pure Project locations, while supplies last.
Prost!
Take a seat with Chelsea, Director of Winemaking at @tablascreek Vineyard, as she dives into the expressive and layered experience our Red Cuvée offers.
2024 RED CUVÉE 🍷
In collaboration with @tablascreek
Red Cuvée
13.5% ABV | 2024 Vintage | Year-Round Release
This red cuvée features 47% Syrah, 31% Grenache, 19% Mourvèdre, 3% Counoise, and was custom-blended in collaboration with Tablas Creek Vineyard. The palate is concentrated yet poised, showing cherry compote, black tea, and rosemary sprig, all supported by fine, graphite-edged tannins. The finish is persistent and savory, marked by wild herbs and a chewy anise character.
@tablascreek is a pioneering winery located in Paso Robles, California. Founded in the late 1980s as a partnership between the Perrin family of Château de Beaucastel (in France’s Rhône Valley) and the Haas family of Vineyard Brands, Tablas Creek has played a key role in bringing Rhône varietals to the United States. They are renowned for their organic and biodynamic farming practices, commitment to sustainability, and innovative blending techniques. Tablas Creek was the first Regenerative Organic Certified™ vineyard in the U.S., and their wines consistently reflect a deep respect for the land and tradition.
📍 Available now in bottles or by the glass, year-round, at all Pure Project taprooms across San Diego
