Let`s take a trip back to 2021, before our @purenorthpark taproom existed. ✨
We loved the idea of being a part of the North Park community, but nothing had felt right until we found a modest auto body repair shop. This body shop had many bay doors for cars to move through, and a large lot.
We`ve always been creative in the ways we approach our taproom spaces, and this lot had us daydreaming of an urban forest. 🦥 The bays could open up to the bartop, and the parking lot could become a communal courtyard for making memories and enjoying craft beer. This could be Pure Project North Park!
We acquired the property and set plans in place to make our dreams a reality. 🥹 We planted multiple Tipuana trees and installed fire pits. 🌳We decorated the courtyard with swing chairs, picnic benches, and egg chairs to create a really unique and inviting space amid the neighborhood hustle and bustle. We hoped to construct a space where our neighbors felt as if they were hanging out in their friend`s backyard, with amazing beer.
We wanted to create a sense of comfort and style by embracing the rustic and industrial soul of this space, while adding our signature touches. You`ll notice some of the walls are decorated with sustainable cork from oak trees. We kept the unique tile in the bathrooms and added skylighting, essential oil diffusers, and sustainable hand dryers. Pathos plants, copper accents, and leather couches add warmth to the indoor areas. And you can`t miss the bold copper Pure Project logo hung proudly behind the bar.
In 2022, we held our grand opening, and four years later, our home in North Park is still serving up incredible craft beverages and URBN pizza. We couldn`t feel more grateful to be embraced by our North Park craft beer community.
Come celebrate four years with us this weekend at Pure Project North Park during our weekend-long anniversary party. We`re kicking things off on Friday, March 6th, with a special-edition keep the glass event featuring a Pure North Park design + a fill of any non-BA beer under 10% ABV for $18.
Let`s keep making memories! See you this weekend. 🙂
Let`s take a trip back to 2021, before our @purenorthpark taproom existed. ✨
We loved the idea of being a part of the North Park community, but nothing had felt right until we found a modest auto body repair shop. This body shop had many bay doors for cars to move through, and a large lot.
We`ve always been creative in the ways we approach our taproom spaces, and this lot had us daydreaming of an urban forest. 🦥 The bays could open up to the bartop, and the parking lot could become a communal courtyard for making memories and enjoying craft beer. This could be Pure Project North Park!
We acquired the property and set plans in place to make our dreams a reality. 🥹 We planted multiple Tipuana trees and installed fire pits. 🌳We decorated the courtyard with swing chairs, picnic benches, and egg chairs to create a really unique and inviting space amid the neighborhood hustle and bustle. We hoped to construct a space where our neighbors felt as if they were hanging out in their friend`s backyard, with amazing beer.
We wanted to create a sense of comfort and style by embracing the rustic and industrial soul of this space, while adding our signature touches. You`ll notice some of the walls are decorated with sustainable cork from oak trees. We kept the unique tile in the bathrooms and added skylighting, essential oil diffusers, and sustainable hand dryers. Pathos plants, copper accents, and leather couches add warmth to the indoor areas. And you can`t miss the bold copper Pure Project logo hung proudly behind the bar.
In 2022, we held our grand opening, and four years later, our home in North Park is still serving up incredible craft beverages and URBN pizza. We couldn`t feel more grateful to be embraced by our North Park craft beer community.
Come celebrate four years with us this weekend at Pure Project North Park during our weekend-long anniversary party. We`re kicking things off on Friday, March 6th, with a special-edition keep the glass event featuring a Pure North Park design + a fill of any non-BA beer under 10% ABV for $18.
Let`s keep making memories! See you this weekend. 🙂
...
🍀 Come celebrate St. Patrick’s Day weekend with us! We’ll be pouring $5 pints of our fan-favorite nitro dry stout, Milagro, at all five taproom locations from 3/13-3/17! 🍀
$5 POURS:
MILAGRO
Dry Stout with Costa Rican Coffee & Vanilla
5.3% ABV
See you then!
🍀 Come celebrate St. Patrick’s Day weekend with us! We’ll be pouring $5 pints of our fan-favorite nitro dry stout, Milagro, at all five taproom locations from 3/13-3/17! 🍀
$5 POURS:
MILAGRO
Dry Stout with Costa Rican Coffee & Vanilla
5.3% ABV
See you then!
...
A familiar Murky IPA is joined by a brand new crispy West Coast IPA this Thursday!
👉 Details at link in profile.
A familiar Murky IPA is joined by a brand new crispy West Coast IPA this Thursday!
👉 Details at link in profile.
...
You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG. 💥
A warehouse-exclusive 12-pack of our fan-favorite citrus blonde has officially landed at TEN warehouse locations across San Diego County!
Can you guess where? 👀🔥 Head to our beer locator (link in bio) to see where to find our new 12-packs of Tropical Mist near you!
You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG. 💥
A warehouse-exclusive 12-pack of our fan-favorite citrus blonde has officially landed at TEN warehouse locations across San Diego County!
Can you guess where? 👀🔥 Head to our beer locator (link in bio) to see where to find our new 12-packs of Tropical Mist near you!
...
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
...
💍 Dreaming of a unique wedding in San Diego? 🍻✨
Tour a dreamy wedding ceremony and reception setup at Pure Project Vista! Our taproom and brewery is nestled in North County San Diego. Pure Project Vista, named the Best Brewery in California by Yelp, is an ideal venue for your special day or any of the pre- and post-wedding events.
📍 Located in Vista, CA | Named Best Brewery in California by Yelp
Why couples love Pure Project:
🔹 Indoor + outdoor spaces with brewery vibes
🔹 Craft beer, wine, cider, and seltzer on tap
🔹 Private buyout for up to 200 guests
🔹 Sustainable, locally sourced decor
🔹 Ample parking + customizable wedding packages
From vows by the barrels to dancing under the string lights—make your wedding day unforgettable with Pure Project.
💌 Submit inquiries using the link in our bio or heading to purebrewing.org/weddings-at-pure
📸 @shootiriephoto
💍 Dreaming of a unique wedding in San Diego? 🍻✨
Tour a dreamy wedding ceremony and reception setup at Pure Project Vista! Our taproom and brewery is nestled in North County San Diego. Pure Project Vista, named the Best Brewery in California by Yelp, is an ideal venue for your special day or any of the pre- and post-wedding events.
📍 Located in Vista, CA | Named Best Brewery in California by Yelp
Why couples love Pure Project:
🔹 Indoor + outdoor spaces with brewery vibes
🔹 Craft beer, wine, cider, and seltzer on tap
🔹 Private buyout for up to 200 guests
🔹 Sustainable, locally sourced decor
🔹 Ample parking + customizable wedding packages
From vows by the barrels to dancing under the string lights—make your wedding day unforgettable with Pure Project.
💌 Submit inquiries using the link in our bio or heading to purebrewing.org/weddings-at-pure
📸 @shootiriephoto
...
Who has time to be productive on a day like this? ☀️😅
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Who has time to be productive on a day like this? ☀️😅
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
Tap into fresh styles at Pure Project taprooms! Check out some new items, taproom exclusives, and restocks of your favorites coming back next week! Swipe through and let us know which items you`re hoping to get your hands on soon. 🍻
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability. 🙌
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good. 💚
♻️ Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
Tap into fresh styles at Pure Project taprooms! Check out some new items, taproom exclusives, and restocks of your favorites coming back next week! Swipe through and let us know which items you`re hoping to get your hands on soon. 🍻
🤝 In our ongoing mission to reduce our carbon footprint, we’ve partnered with sustainable vendors who share our commitment to eco-conscious practices—all without sacrificing quality or durability. 🙌
And as always, 1% of all sales (including merch) goes directly to nonprofit organizations protecting the planet—so you can look good, feel good, and do good. 💚
♻️ Check out the new gear and learn more about these sustainably made products by following the Merch link in our bio.
...
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
Our performance hats are now a part of our Hats on Tap event, happening Sunday, March 1st! Come snag a deal on a Pure Project hat + a full pour!
Deal details:
🔹 $45 for a Pure Project Performance Hat + a full pour of any non-barrel-aged beer under 10% ABV
🔹 $25 for any other Pure Project hat + a full pour of any non-barrel-aged beer under 10% ABV
Available at all taproom locations on March 1st, while supplies last!
Hours on Sunday, March 1st:
🕚 @purecarlsbad @purenorthpark & @purebalboapark: 11AM–8PM
🕚 @puremiramar: 11AM–7PM
🕛 @purebrewingvista: 12PM–7PM
...
Don`t look! 🫣 Unless you wanna hear all about our delicious beer, seltzer, and wine...😜
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
Don`t look! 🫣 Unless you wanna hear all about our delicious beer, seltzer, and wine...😜
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
...
They’re all grown up now 🥹 and doing big brewery things 🍺👏
They’re all grown up now 🥹 and doing big brewery things 🍺👏 ...
A fresh murky IPA graces Pure Project taprooms alongside a beloved mango and blueberry hard smoothie.
ROCK HOPPER 🪨
Murky IPA with Nelson Sauvin, Citra, & Citra Cryo
6.8% ABV | Limited Release
Rock Hopper is a flavorful murky IPA brewed with New Zealand–grown Nelson Sauvin hops alongside Washington-grown Citra and Citra Cryo. From the first sip to the last drop, it delivers waves of tropical and citrus character. Expect aromas of nectarine, mango, and sweet orange, followed by vibrant flavors of pineapple, Meyer lemon, and kiwi.
PEREZOSO 🦥
In collaboration with @trippinganimalsbrewing
Hard Smoothie with Mango & Blueberry
6.0% ABV | Limited Release, Taproom Exclusive
Perezoso, meaning “sloth” in Spanish, is our fruit-packed collab with Florida’s Tripping Animals Brewing Co. For this third batch, we infused approximately 1,320 pounds of organic blueberries and 1,550 pounds of organic mangoes into its seltzer base post-fermentation, creating a rich, smoothie-like texture. Bright, slightly tangy, and perfectly sweet, this vibrant hard smoothie is made for kicking back and embracing la pura vida.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
A fresh murky IPA graces Pure Project taprooms alongside a beloved mango and blueberry hard smoothie.
ROCK HOPPER 🪨
Murky IPA with Nelson Sauvin, Citra, & Citra Cryo
6.8% ABV | Limited Release
Rock Hopper is a flavorful murky IPA brewed with New Zealand–grown Nelson Sauvin hops alongside Washington-grown Citra and Citra Cryo. From the first sip to the last drop, it delivers waves of tropical and citrus character. Expect aromas of nectarine, mango, and sweet orange, followed by vibrant flavors of pineapple, Meyer lemon, and kiwi.
PEREZOSO 🦥
In collaboration with @trippinganimalsbrewing
Hard Smoothie with Mango & Blueberry
6.0% ABV | Limited Release, Taproom Exclusive
Perezoso, meaning “sloth” in Spanish, is our fruit-packed collab with Florida’s Tripping Animals Brewing Co. For this third batch, we infused approximately 1,320 pounds of organic blueberries and 1,550 pounds of organic mangoes into its seltzer base post-fermentation, creating a rich, smoothie-like texture. Bright, slightly tangy, and perfectly sweet, this vibrant hard smoothie is made for kicking back and embracing la pura vida.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
...