JOIN THE BREW CREW

Dollar beers, Member Mondays
and more perks!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

Learn More

Shop Beer & Merch

Order beer for taproom pick up or get our latest merch delivered right to your door.

Learn More

Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

Learn More

Events

Sustainable Sip & Style with Positive Phee


July 13th, 2025
1:00 PM - 4:00 PM

Join us for our annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!

Pure Carlsbad 5th Anniversary


July 11th, 2025 - July 13th, 2025
11:00 AM - 9:00 PM

Pure Project Carlsbad is turning FIVE! We’ve got some fun festivities planned, and hope you can join us. Check out for all the details!

Pride at Pure Balboa Park


July 17th, 2025
5:00 PM - 8:00 PM
July 19th, 2025
10:00 AM

Join us for our third annual Pride Market, featuring local LGBTQ+ owned businesses! 

Int’l Cafe at Pure Balboa Park


July 23rd, 2025
6:00 PM - 9:00 PM

Kernza Lager 4-Pack Special


July 2nd, 2025 - July 23rd, 2025

Get 4-packs of Kernza Lager for only $15 in taprooms, while supplies last!

Pure Miramar Book Club


July 29th, 2025
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Follow Along


I think we will name him "Westie." 🥹🐶⁠
⁠
Adopt a 4-pack at your local Pure Project taproom this weekend. 🍻⁠
⁠
Visit one of our five San Diego taprooms for craft beer, wine, seltzer, and more! We strive to make quality craft beer with local and organic ingredients from grain to glass. ⁠
⁠
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar

I think we will name him "Westie." 🥹🐶⁠

Adopt a 4-pack at your local Pure Project taproom this weekend. 🍻⁠

Visit one of our five San Diego taprooms for craft beer, wine, seltzer, and more! We strive to make quality craft beer with local and organic ingredients from grain to glass. ⁠

📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar


...




114




1


Beat the heat with a delicious seltzer slushie! 🍋🫐 Crafted with a Pure Project seltzer base + organic ingredients.⁠
⁠
Introducing: Lemonberry Breeze | 6.4% ABV⁠
This frosty treat is made with blueberry juice, strawberry lemonade, lemon juice, simple syrup, and garnished with a dried lemon slice.⁠
⁠
Swing by and cool off with this tasty treat while it lasts! ⁠
⁠
*Only available Thursday- Sunday at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.

Beat the heat with a delicious seltzer slushie! 🍋🫐 Crafted with a Pure Project seltzer base + organic ingredients.⁠

Introducing: Lemonberry Breeze | 6.4% ABV⁠
This frosty treat is made with blueberry juice, strawberry lemonade, lemon juice, simple syrup, and garnished with a dried lemon slice.⁠

Swing by and cool off with this tasty treat while it lasts! ⁠

*Only available Thursday- Sunday at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark.


...




217




3


Come celebrate with us this weekend at @purecarlsbad! 🍻⁠
⁠
That’s right, @purecarabad is turning FIVE and we’re going for gold! 🥇 Join us July 11–13th for our Olympic-themed celebration.⁠
⁠
Starting Friday, July 11th, snag a limited-edition 5th anniversary stainless steel wine tumbler + a fill of any non-barrel-aged beer under 10% ABV for $18. Cups without a fill will be $15 each.⁠
*Available while supplies last.⁠
⁠
Thanks to our talented and generous Pure Carlsbad regular, @leesuch, the first 100 guests to purchase our limited-edition anniversary tumbler will also receive a handmade Pure Project coaster.⁠
⁠
These hand-poured resin coasters are made using classic Pure Project can labels. Wanna get your hands on one? Here's how!⁠
⁠
🔹 Join us for our 5th Anniversary Celebration at Pure Project Carlsbad on Friday 7/11⁠
🔹 Purchase our limited-edition anniversary tumbler⁠
🔹 Receive a free Pure Project coaster⁠
🔹 First come, first serve, designs will be given at random, no exchanges.⁠
⁠
We can't wait to see you there!

Come celebrate with us this weekend at @purecarlsbad! 🍻⁠

That’s right, @purecarabad is turning FIVE and we’re going for gold! 🥇 Join us July 11–13th for our Olympic-themed celebration.⁠

Starting Friday, July 11th, snag a limited-edition 5th anniversary stainless steel wine tumbler + a fill of any non-barrel-aged beer under 10% ABV for $18. Cups without a fill will be $15 each.⁠
*Available while supplies last.⁠

Thanks to our talented and generous Pure Carlsbad regular, @leesuch, the first 100 guests to purchase our limited-edition anniversary tumbler will also receive a handmade Pure Project coaster.⁠

These hand-poured resin coasters are made using classic Pure Project can labels. Wanna get your hands on one? Here`s how!⁠

🔹 Join us for our 5th Anniversary Celebration at Pure Project Carlsbad on Friday 7/11⁠
🔹 Purchase our limited-edition anniversary tumbler⁠
🔹 Receive a free Pure Project coaster⁠
🔹 First come, first serve, designs will be given at random, no exchanges.⁠

We can`t wait to see you there!


...




285




9


The odds are in our favor 🙃 ⁠
⁠
Visit one of our five taprooms for craft beer, wine, seltzer and more! We strive to make quality beer with local and organic ingredients from grain to glass. ⁠
⁠
📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar⁠

The odds are in our favor 🙃 ⁠

Visit one of our five taprooms for craft beer, wine, seltzer and more! We strive to make quality beer with local and organic ingredients from grain to glass. ⁠

📍 @purecarlsbad, @purenorthpark, @purebrewingvista, @purebalboapark, and @puremiramar⁠


...




102




1


Coming this Thursday, July 10th! 🍻⁠
⁠
👉 Details at link in profile. ⁠
⁠
⁠
⁠

Coming this Thursday, July 10th! 🍻⁠

👉 Details at link in profile. ⁠




...




257




9


You guys better be nice and show Steven lots of love...OR ELSE ‼️🙃⁠
⁠
PS. If you don't have the Pure Project app already, you should download it. It's pretty cool. Steven said so.

You guys better be nice and show Steven lots of love...OR ELSE ‼️🙃⁠

PS. If you don`t have the Pure Project app already, you should download it. It`s pretty cool. Steven said so.


...




192




6


Heads up! Starting today you can get a 4-pack of Kernza Lager, our collaboration with @patagoniaprovisions, for just $15. Available now at all Pure Project taproom locations, while supplies last!⁠
⁠
KERNZA LAGER 🌾⁠
Lager with Organic Kernza Grain & Motueka Hops⁠
*Collaboration with Patagonia Provisions ⁠
Taste Profile: Brioche. Lime. Floral. ⁠
5.0% ABV⁠
⁠
Kernza Lager is our collaboration with Patagonia Provisions, brewed with the long-rooted regenerative grain Kernza. This innovative grain helps restore soil health and reduce carbon emissions, making every sip as sustainable as it is refreshing.

Heads up! Starting today you can get a 4-pack of Kernza Lager, our collaboration with @patagoniaprovisions, for just $15. Available now at all Pure Project taproom locations, while supplies last!⁠

KERNZA LAGER 🌾⁠
Lager with Organic Kernza Grain & Motueka Hops⁠
*Collaboration with Patagonia Provisions ⁠
Taste Profile: Brioche. Lime. Floral. ⁠
5.0% ABV⁠

Kernza Lager is our collaboration with Patagonia Provisions, brewed with the long-rooted regenerative grain Kernza. This innovative grain helps restore soil health and reduce carbon emissions, making every sip as sustainable as it is refreshing.


...




131




2


Dedicated to our craft
and the planet.

Learn More

Pure Project Brewing - App Download

Download the Pure Mobile App!

Download the Pure Project app for exclusive rewards
and to keep up with everything happening at the brewery.