Rewild: A Year-Round Pale Ale Rooted in Rewilding

Joining our core lineup is Rewild, a bright, zesty West Coast pale ale brewed with intention and inspired by the wild places that sustain us. Crafted with purpose, Rewild supports regenerative tree-planting initiatives focused on restoring and rewilding natural habitats. Through our commitment to 1% For the Planet, Rewild supports our non-profit environmental partner, WILDCOAST, […]

Double R Ranches & Yakima Chief Hops: A Citra Story

Using beer as a force for good doesn’t begin with the Pure Project beer in your glass—it starts with the raw ingredients. We take pride in our dedication to sustainability throughout the entire brewing process and choose to work with partners who share these values. Citra Cryo grown by Double R Ranches and processed by […]

Beer for Trees: Two IPAs Benefit the National Forest Foundation

Many of us consider National Forests as the ultimate destination for both serenity and play, with their majestic mountains, winding rivers, inviting trails, tranquil lakes, and cozy campgrounds. While these beloved landscapes hold our hearts, they also call for our assistance. Every year, more and more of our National Forests are affected by natural disturbances […]