Supporting Sea Turtle Conservation with Noc-Turtle IPA

In partnership with WILDCOAST, every 4-pack of our new murky IPA, Noc-Turtle, supports the protection and monitoring of critically endangered Eastern Pacific leatherback sea turtle nests along the coast of Oaxaca, Mexico, giving these ocean giants a fighting chance.   About WILDCOAST WILDCOAST is an international team that works to protect oceans, coastlines, and marine […]

Celebrating 20 Years of Yosemite Facelift: Team Pure Heads North

The preservation of natural resources and the beautiful places around us is an essential part of our ethos here at Pure Project. Inherently, we are always looking for ways to use beer for good, which guided us to first participate in Yosemite Climbing Association’s clean-up event in Yosemite National Park, Yosemite Facelift, in years past. […]

Beer for Trees: Two IPAs Benefit the National Forest Foundation

Many of us consider National Forests as the ultimate destination for both serenity and play, with their majestic mountains, winding rivers, inviting trails, tranquil lakes, and cozy campgrounds. While these beloved landscapes hold our hearts, they also call for our assistance. Every year, more and more of our National Forests are affected by natural disturbances […]

1% for the Planet Partner: Kiss the Ground

THE SOLUTION MAY BE RIGHT UNDER OUR FEET If there’s something that unites humanity, it’s that we all rely on food to survive. Whether we eat plant or animal foods, we need healthy soil to fuel the food we eat. Soil health determines plant health, animal health, human health, ecosystem health, and even the health […]

1% for the Planet Partner: National Forest Foundation

With mountains to climb, rivers to float, trails to hike, lakes to swim, and campgrounds to pitch our tents, our national forests are the ultimate playground for many of us at Pure. We love and treasure these lands, our lands…yet these lands need our help. Every year, more and more of our national forests are […]

Tropical Mist: Protecting the Planet One Pint At a Time

Here at Pure, we’re on a mission to not only build a reverence for beer as an agricultural product, but to brew unique, ingredient-driven beers with the fierce belief that beer can be a force for good. With our roots in Costa Rica, we have always been inspired by the environment around us, making beers […]

1% for the Planet Partners: Surfrider & Plastic Bank

With miles of pristine coastline and plenty of sunshine, San Diego is an amazing playground that all of us at Pure greatly enjoy. We love surfing, sailing, hiking, camping, and more. But we recognize that San Diego’s beautiful beaches are not only ours to enjoy, they are also ours to protect. With our roots in […]

1% for the Planet Partners: Outdoor Outreach & The Conservation Alliance

As a 1% for the Planet company, we reflect on the responsibility we take as a business to do what we can to care for this earth—not just on Earth day, but every day. Not only do we reduce as much waste as possible, but we offset what we can’t (and then some). As a […]

1% for the Planet Partners: Balboa Park Conservancy & Protect Our Winters

When we’re not working, many of us at Pure are trekking up mountains, chasing surf, and cracking our favorite cans under the stars. We are united not only by our love of beer, but of wild places, and we share a sense of responsibility to care for the environment around us. And we know we’re […]

Conservation Alliance 2020 Successes

In 2020, Conservation Alliance funding helped 12 projects cross the finish line. These projects permanently protect 11,594 acres (including 483 giant sequoias!), 1.3 river miles, and one climbing area. Their grantees also helped stop the Pebble Mine and the Temperance Flat dam. In addition to the successes delivered by their grantees, the Conservation Alliance celebrated […]