Supporting Sea Turtle Conservation with Noc-Turtle IPA
In partnership with WILDCOAST, every 4-pack of our new murky IPA, Noc-Turtle, supports the protection and monitoring of critically endangered Eastern Pacific leatherback sea turtle nests along the coast of Oaxaca, Mexico, giving these ocean giants a fighting chance. About WILDCOAST WILDCOAST is an international team that works to protect oceans, coastlines, and marine […]
Pure Wine: Our Sustainable Dry Rosé Crafted with Tablas Creek
Let’s face it—not everyone’s a beer person, and that’s totally okay. At Pure Project, we believe that good drinks bring people together—and that everyone should feel welcome at the table. That’s why we’re expanding our offerings beyond beer, creating space for a broader range of palates and preferences. Whether you’re a craft beer enthusiast, a […]
Tijuana River Trash Boom: Progress Update
As a proud member of 1% for the Planet, sustainability is central to our mission. At Pure, we’re committed to protecting the environment through meaningful partnerships, conservation efforts, and proactive action. In September 2024, we partnered with WILDCOAST to raise funds to build a trash boom (solid waste retention system) in Tijuana’s Matadero Canyon—a tributary […]
More Sustainable Brews Ahead: The Impact of Our Grain Silo
Brewing high-quality beer is only part of Pure Project’s mission. We’re equally committed to brewing responsibly, which is why we’re excited to share a major milestone in our sustainability efforts: the installation of a grain silo at our brewery headquarters in Vista. This equipment isn’t just a logistical upgrade—it’s a significant leap forward, making the brewing […]
Celebrating 20 Years of Yosemite Facelift: Team Pure Heads North
The preservation of natural resources and the beautiful places around us is an essential part of our ethos here at Pure Project. Inherently, we are always looking for ways to use beer for good, which guided us to first participate in Yosemite Climbing Association’s clean-up event in Yosemite National Park, Yosemite Facelift, in years past. […]
Beer for Trees: Two IPAs Benefit the National Forest Foundation
Many of us consider National Forests as the ultimate destination for both serenity and play, with their majestic mountains, winding rivers, inviting trails, tranquil lakes, and cozy campgrounds. While these beloved landscapes hold our hearts, they also call for our assistance. Every year, more and more of our National Forests are affected by natural disturbances […]
From Grain to Glass & Back to Earth: Pure Project’s Grain Cycle
Did you know that grain is the largest ingredient in our beer (besides water)? Because we strive to make our brewing operations as sustainable as possible, it was important for us to find uses for this main ingredient—from grain to glass and beyond. Read on for a look into our grain cycle here at Pure […]
What Makes Murk, Murk?
You may have wondered why, in a world of hazy IPAs, we at Pure Project call our version “murky”. And beyond that, what gives a murky beer that recognizable, super opaque body that many beer enthusiasts love so much? Well, let’s hop right into it! WHAT DOES MURKY MEAN, ANYWAY? Back when hazy IPAs […]
Shaping the Future of Hops: Bract Brewing Programme
We are honored to be one in a select group of breweries invited to participate in a global initiative to shape the future of hop flavors and aromas. The Bract Brewing Programme is a New Zealand-based hop breeding partnership that will select and develop entirely unique hop varietals over the next decade; these hops will […]
Freshly Squeezed: Lodge Ranch Organic Oranges
FROM FARM TO GLASS Meet Ray Lodge, farmer of Lodge Ranch Organics whom Pure has partnered with over the last five years. His 103-year-old citrus and avocado farm is located in Northeast San Diego County, where the unique microclimate and top-quality soil and water translate into superior tasting fruit. We’ve been squeezing their fresh Valencia […]
