What Makes Murk, Murk?
You may have wondered why, in a world of hazy IPAs, we at Pure Project call our version “murky”. And beyond that, what gives a murky beer that recognizable, super opaque body that many beer enthusiasts love so much? Well, let’s hop right into it! WHAT DOES MURKY MEAN, ANYWAY? Back when hazy IPAs […]
Shaping the Future of Hops: Bract Brewing Programme
We are honored to be one in a select group of breweries invited to participate in a global initiative to shape the future of hop flavors and aromas. The Bract Brewing Programme is a New Zealand-based hop breeding partnership that will select and develop entirely unique hop varietals over the next decade; these hops will […]
Freshly Squeezed: Lodge Ranch Organic Oranges
FROM FARM TO GLASS Meet Ray Lodge, farmer of Lodge Ranch Organics whom Pure has partnered with over the last five years. His 103-year-old citrus and avocado farm is located in Northeast San Diego County, where the unique microclimate and top-quality soil and water translate into superior tasting fruit. We’ve been squeezing their fresh Valencia […]
Fresh from the Hive: Mikolich Family Honey
HONEY BEES FOR HONEY BEERS Meet Mikolich Family Honey—local beekeeper and honey maker whom Pure has partnered with since we planted our roots in San Diego six years ago. The Mikolich family does everything in their nature to ensure safe and sustainable bee practices, and you can taste the quality in their seasonal varieties as […]
Pitaya Foods and a Superfruit with Superpowers
If a kiwi and beet had a baby, it would be a dragon fruit. This is how Chuck Casano, Founder and CEO of San Diego company Pitaya Foods, describes dragon fruit (a.k.a. “pitaya”)—sweet yet earthy. While working for a non-profit in Nicaragua, Chuck fell in love with dragon fruit and realized he could help improve […]
Tropical Mist: Protecting the Planet One Pint At a Time
Here at Pure, we’re on a mission to not only build a reverence for beer as an agricultural product, but to brew unique, ingredient-driven beers with the fierce belief that beer can be a force for good. With our roots in Costa Rica, we have always been inspired by the environment around us, making beers […]
A Wet Hop Story: From Bine to Brew
HOP HARVEST SEASON IS HERE The leaves on the trees begin to change from green to fiery hues, dancing in the late summer breeze. As the gorgeous colors of the Pacific Northwest commemorate the transition into autumn, hop farmers are joined by brewers and beer lovers near and far to celebrate that hop harvest season […]
Barleywine: Big in Strength, Bold in Complexity
Barleywine is the original heavy hitter, characterized by its full body and high strength, usually between 8% and 12% ABV. Before imperial IPAs and stouts took over the American craft beer scene, the vast majority of brews fell in the 4 to 5% ABV range, making barleywine a unique commodity for many years (read: centuries). […]
The Art and Science of Barrel-Aged Beer
BARRELS ARE INGREDIENTS TOO Barrel-aged beer, or beer aged in wine and spirits barrels, often develops unique, complex flavor profiles that are not found in beer stored in stainless steel. Though you might not think it, we consider these barrels as ingredients. We respect what was aged in the barrel before it comes into our […]
From Farm to Glass: A Seasonal Strawberry Story
SUMMER IS FOR STRAWBERRIES Seasonal food is not only fresher, but it’s also more nutritious, tastes better, and doesn’t have to travel as far as its out-of-season counterparts. For these reasons, Pure Project’s beer menu is dictated by what’s in season; we showcase ingredients, not styles. We believe that ingredients matter—not just in your beer, […]
