Pure Project - Sustainably Sourced San Diego Brewery

JOIN THE BREW CREW

Dollar beers, Member Mondays
and more perks!

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

Shop Beer & Merch

Order beer for taproom pick up or get our latest merch delivered right to your door.

Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

Events

BBQ, Blues & Brews

July 6th, 2025

1:00 PM

Join us at our Vista taproom on Sunday, July 6th for delicious BBQ’d eats, blues music and of course, refreshing Pure beer!

Carlsbad Village Cleanup

July 12th, 2025

9:30 AM - 11:30 AM

Join us at Pure Carlsbad as we join forces with Handel’s Ice Cream, Baba Coffee and Carlsbad Village Association for another Carlsbad Village community cleanup!

Pure Project Hosts: Brewery Running Series Happy Hour

July 12th, 2025

10:00 AM

Pure Carlsbad 5th Anniversary

July 11th, 2025 - July 13th, 2025

11:00 AM - 9:00 PM

Pure Project Carlsbad is turning FIVE! We’ve got some fun festivities planned, and hope you can join us. Check out for all the details!

Sustainable Sip & Style with Positive Phee

July 13th, 2025

1:00 PM - 4:00 PM

Join us for our annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!

BBQ, Blues & Brews

July 6th, 2025

1:00 PM

Join us at our Vista taproom on Sunday, July 6th for delicious BBQ’d eats, blues music and of course, refreshing Pure beer!

Carlsbad Village Cleanup

July 12th, 2025

9:30 AM - 11:30 AM

Join us at Pure Carlsbad as we join forces with Handel’s Ice Cream, Baba Coffee and Carlsbad Village Association for another Carlsbad Village community cleanup!

Pure Project Hosts: Brewery Running Series Happy Hour

July 12th, 2025

10:00 AM

Pure Carlsbad 5th Anniversary

July 11th, 2025 - July 13th, 2025

11:00 AM - 9:00 PM

Pure Project Carlsbad is turning FIVE! We’ve got some fun festivities planned, and hope you can join us. Check out for all the details!

Sustainable Sip & Style with Positive Phee

July 13th, 2025

1:00 PM - 4:00 PM

Join us for our annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!

BBQ, Blues & Brews

July 6th, 2025

1:00 PM

Join us at our Vista taproom on Sunday, July 6th for delicious BBQ’d eats, blues music and of course, refreshing Pure beer!

Carlsbad Village Cleanup

July 12th, 2025

9:30 AM - 11:30 AM

Join us at Pure Carlsbad as we join forces with Handel’s Ice Cream, Baba Coffee and Carlsbad Village Association for another Carlsbad Village community cleanup!

Pure Project Hosts: Brewery Running Series Happy Hour

July 12th, 2025

10:00 AM

Pure Carlsbad 5th Anniversary

July 11th, 2025 - July 13th, 2025

11:00 AM - 9:00 PM

Pure Project Carlsbad is turning FIVE! We’ve got some fun festivities planned, and hope you can join us. Check out for all the details!

Sustainable Sip & Style with Positive Phee

July 13th, 2025

1:00 PM - 4:00 PM

Join us for our annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!

Follow Along

HEADS UP! We`ll open on the 4th of July! 🇺🇸 Drop...

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HEADS UP! We`ll open on the 4th of July! 🇺🇸 Drop

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📱 App users, this one`s for you! Now through...

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📱 App users, this one`s for you! Now through

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Coming this Thursday, June 26th! 🍻⁠
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👉...

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Coming this Thursday, June 26th! 🍻⁠
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👉

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To the people drinking wine at 1 p.m. on a...

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To the people drinking wine at 1 p.m. on a

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🏳️‍🌈 Introducing our 2025 Pride Merch! 🏳️‍⚧️...

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🏳️‍🌈 Introducing our 2025 Pride Merch! 🏳️‍⚧️

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Now pouring!⁠
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MONT RIGI 🏔️⁠...

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Now pouring!⁠
⁠
MONT RIGI 🏔️⁠

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Now available on tap and in cans to-go at all Pure...

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Now available on tap and in cans to-go at all Pure

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It`s more than just a hobby, it`s a lifestyle. 🍺...

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It`s more than just a hobby, it`s a lifestyle. 🍺

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🎉 Save the Date! 📅⁠
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@purecarlsbad is...

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🎉 Save the Date! 📅⁠
⁠
@purecarlsbad is

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Now pouring at all Pure Project taprooms!⁠
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Now pouring at all Pure Project taprooms!⁠
⁠

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📱 App users, this one`s for you! Now through...

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📱 App users, this one`s for you! Now through

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You can now find Pure Project’s most popular...

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You can now find Pure Project’s most popular

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Dedicated to our craft
and the planet.