Supporting Sea Turtle Conservation with Noc-Turtle IPA

In partnership with WILDCOAST, every 4-pack of our new murky IPA, Noc-Turtle, supports the protection and monitoring of critically endangered Eastern Pacific leatherback sea turtle nests along the coast of Oaxaca, Mexico, giving these ocean giants a fighting chance.   About WILDCOAST WILDCOAST is an international team that works to protect oceans, coastlines, and marine […]

Pure Wine: Our Sustainable Dry Rosé Crafted with Tablas Creek

Let’s face it—not everyone’s a beer person, and that’s totally okay. At Pure Project, we believe that good drinks bring people together—and that everyone should feel welcome at the table. That’s why we’re expanding our offerings beyond beer, creating space for a broader range of palates and preferences. Whether you’re a craft beer enthusiast, a […]

Tijuana River Trash Boom: Progress Update

As a proud member of 1% for the Planet, sustainability is central to our mission. At Pure, we’re committed to protecting the environment through meaningful partnerships, conservation efforts, and proactive action. In September 2024, we partnered with WILDCOAST to raise funds to build a trash boom (solid waste retention system) in Tijuana’s Matadero Canyon—a tributary […]