Making Waves for Gray Whale Conservation with Baja Breach

Created in collaboration with WILDCOAST, our new West Coast IPA, Baja Breach, directly supports efforts to protect gray whale nursery habitat along the Baja California Peninsula and the offshore waters vital for the species’ survival. This beer comes as a follow-up to past WILDCOAST collaborations for good, including our Noc-Turtle IPA and Rewild, our newest […]

Closed Loops: Recapturing & Reusing CO₂ For Sustainable Brewing

  What if the very gas created naturally during fermentation could be captured, purified, and reused right inside our brewery? Through our installation of DALUM’s CO2 Recovery System, we’ve taken another big step in scaling our sustainability efforts: bringing circular manufacturing to our brewing operations at Pure Project Vista. By recapturing and reusing the carbon […]

Rewild: A Year-Round Pale Ale Rooted in Rewilding

Joining our core lineup is Rewild, a bright, zesty West Coast pale ale brewed with intention and inspired by the wild places that sustain us. Crafted with purpose, Rewild supports regenerative tree-planting initiatives focused on restoring and rewilding natural habitats. Through our commitment to 1% For the Planet, Rewild supports our non-profit environmental partner, WILDCOAST, […]

Supporting Sea Turtle Conservation with Noc-Turtle IPA

In partnership with WILDCOAST, every 4-pack of our new murky IPA, Noc-Turtle, supports the protection and monitoring of critically endangered Eastern Pacific leatherback sea turtle nests along the coast of Oaxaca, Mexico, giving these ocean giants a fighting chance.   About WILDCOAST WILDCOAST is an international team that works to protect oceans, coastlines, and marine […]

Pure Wine: Our Sustainable Dry Rosé Crafted with Tablas Creek

Let’s face it—not everyone’s a beer person, and that’s totally okay. At Pure Project, we believe that good drinks bring people together—and that everyone should feel welcome at the table. That’s why we’re expanding our offerings beyond beer, creating space for a broader range of palates and preferences. Whether you’re a craft beer enthusiast, a […]

Tijuana River Trash Boom: Progress Update

As a proud member of 1% for the Planet, sustainability is central to our mission. At Pure, we’re committed to protecting the environment through meaningful partnerships, conservation efforts, and proactive action. In September 2024, we partnered with WILDCOAST to raise funds to build a trash boom (solid waste retention system) in Tijuana’s Matadero Canyon—a tributary […]