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Sustainable Sip & Style with Positive Phee
Join us for our second annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!
Pups & Pints
Come by our Vista taproom on Sunday, May 19th as we host a Pups & Pints event with Barkbus! Barkbus will be on-site doing temporary blow pen designs and providing swag for the pups.
Strawberry Fest: Beer Releases & J.R. Organics Pop-Ups
We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from J.R. Organics.
Common Ground Film Screening
441 Saxony Rd, Encinitas, CA 92024
Learn more about our 1% for the Planet partner, Coastal Roots, as they kick-off their 2024 Farm Film and Music Series with a special screening of Common Ground. The film explores how regenerative agriculture can help heal the soil, our health, and the planet.
Pure Miramar Book Club
Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!
Wave Game Day at Pure
Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!
Follow Along
We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it`s completely up to you (images of just the can or beer in a glass are accepted, too).
📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!
WE’LL HAVE SIX WINNERS:
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!
🏆 The Grand Prize winner will be selected to win a $350 prize pack including:
$200 Pure Project Gift Card
Tropical Mist T-Shirt
Tropical Mist Camp Hat
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)
MiiR Can Chiller
Two (2) Pure Project Logo Brandy Pint Glasses
Pure Project Sticker Pack
🏆 The First Runner-Up will be selected to win a $185 prize pack including:
$100 Pure Project Gift Card
Tropical Mist Camp Hat
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)
Pure Project Sticker Pack
🏆 The Second Runner-Up will be selected to win a $100 prize pack including:
$50 Pure Project Gift Card
Tropical Mist Camp Hat
4-Pack of Tropical Mist
Pure Project Sticker Pack
🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!
Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.
We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it`s completely up to you (images of just the can or beer in a glass are accepted, too).
📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!
WE’LL HAVE SIX WINNERS:
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!
🏆 The Grand Prize winner will be selected to win a $350 prize pack including:
$200 Pure Project Gift Card
Tropical Mist T-Shirt
Tropical Mist Camp Hat
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)
MiiR Can Chiller
Two (2) Pure Project Logo Brandy Pint Glasses
Pure Project Sticker Pack
🏆 The First Runner-Up will be selected to win a $185 prize pack including:
$100 Pure Project Gift Card
Tropical Mist Camp Hat
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)
Pure Project Sticker Pack
🏆 The Second Runner-Up will be selected to win a $100 prize pack including:
$50 Pure Project Gift Card
Tropical Mist Camp Hat
4-Pack of Tropical Mist
Pure Project Sticker Pack
🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!
Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.
You’ve heard about our collaboration with @patagoniaprovisions, The Kernza Lager, but you might still be wondering....What is Kernza? 🤔
Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages.
This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍
Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺
You’ve heard about our collaboration with @patagoniaprovisions, The Kernza Lager, but you might still be wondering....What is Kernza? 🤔
Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages.
This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍
Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺
🍓🍻 Strawberry Fest comes back next week! We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from @jrorganicsfarm.
Available at all taproom locations starting Wednesday, May 22nd:
MURKSHAKE WITH STRAWBERRY 🍓
Murky Triple IPA with Strawberries & Vanilla
10.2% ABV
SUNSET CRUSH 🍓
Cream Ale with Strawberry & Vanilla
5.8% ABV
🧑🌾 Additionally, J.R. Organics will be onsite at our @puremiramar, @purebrewingvista, & @purenorthpark taprooms from 3-8pm on May 22nd to discuss all things J.R.-related—sharing the story of the farm, discussing CSA boxes, and selling their delicious, organic strawberries! 🤤 All produce from J.R. Organics is 100% organic and grown in the purest way possible.
🍓🍻 Strawberry Fest comes back next week! We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from @jrorganicsfarm.
Available at all taproom locations starting Wednesday, May 22nd:
MURKSHAKE WITH STRAWBERRY 🍓
Murky Triple IPA with Strawberries & Vanilla
10.2% ABV
SUNSET CRUSH 🍓
Cream Ale with Strawberry & Vanilla
5.8% ABV
🧑🌾 Additionally, J.R. Organics will be onsite at our @puremiramar, @purebrewingvista, & @purenorthpark taprooms from 3-8pm on May 22nd to discuss all things J.R.-related—sharing the story of the farm, discussing CSA boxes, and selling their delicious, organic strawberries! 🤤 All produce from J.R. Organics is 100% organic and grown in the purest way possible.
This triple-can release has us HYPED! Aperol Spritz Inspired Booch, the return of our 1st anniversary Murky IPA, and the most sought-after TIPA...Now available at all Pure Project taprooms and for CA shipping 🔜📦
FINGERS OF GOLD 🫳
Murky IPA with Citra, Cashmere, El Dorado, & Motueka
Taste Profile: Pineapple. Sweet Citrus. Goldenberry.
6.5% ABV
SPRITZ APERITIVO 🍹
Hard Kombucha with Bittersweet Orange & Spices
Taste Profile: Spritz.All.Day
5% ABV
#ISO 🐉
Murky Triple IPA with Dragon Fruit
Taste Profile: Cherry. Raspberry. Dragon Fruit.
10.3% ABV
Order using the link in our bio.
This triple-can release has us HYPED! Aperol Spritz Inspired Booch, the return of our 1st anniversary Murky IPA, and the most sought-after TIPA...Now available at all Pure Project taprooms and for CA shipping 🔜📦
FINGERS OF GOLD 🫳
Murky IPA with Citra, Cashmere, El Dorado, & Motueka
Taste Profile: Pineapple. Sweet Citrus. Goldenberry.
6.5% ABV
SPRITZ APERITIVO 🍹
Hard Kombucha with Bittersweet Orange & Spices
Taste Profile: Spritz.All.Day
5% ABV
#ISO 🐉
Murky Triple IPA with Dragon Fruit
Taste Profile: Cherry. Raspberry. Dragon Fruit.
10.3% ABV
Order using the link in our bio.
What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series!
More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!
What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series!
More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!
✨ GIVEAWAY ALERT - 8 days left to enter! ✨
Spring into style with Pure Project`s Spring Merch Giveaway! 🎉 We`re choosing 5 winners to receive some fresh Pure Project gear just in time for the season!
WHAT`S UP FOR GRABS:
🔹 Pure Project Palm Tee - your fit and size of choice!
🔹 Pure Project Beer for Good Tee - your size of choice!
🔹 Pure Project Frisbee
🔹 Pure Project Carabiner Mug
🔹 Pure Project Recycled Trucker Hat - your choice of navy or acorn!
HOW TO ENTER:
1️⃣ Like this post.
2️⃣ Click the link in our bio to complete your entry!
This giveaway ends on 5/22 and the winners will be chosen soon after. Good luck, everyone! 🍻
✨ GIVEAWAY ALERT - 8 days left to enter! ✨
Spring into style with Pure Project`s Spring Merch Giveaway! 🎉 We`re choosing 5 winners to receive some fresh Pure Project gear just in time for the season!
WHAT`S UP FOR GRABS:
🔹 Pure Project Palm Tee - your fit and size of choice!
🔹 Pure Project Beer for Good Tee - your size of choice!
🔹 Pure Project Frisbee
🔹 Pure Project Carabiner Mug
🔹 Pure Project Recycled Trucker Hat - your choice of navy or acorn!
HOW TO ENTER:
1️⃣ Like this post.
2️⃣ Click the link in our bio to complete your entry!
This giveaway ends on 5/22 and the winners will be chosen soon after. Good luck, everyone! 🍻
When choosing tap handles that live outside our taprooms, we want a tap handle that accurately represents our beer and our ethos. For this reason, we’ve chosen to team up with an amazing vendor called @hoptownhandles! 🤝 Not only do they help us look good, but we feel good about supporting their initiatives, too.
Here are some reasons we love working with them:
🇺🇸 American Made: All of their tap handles are made right here in the good ol’ USA in Portland, Oregon, thereby supporting the local economy and creating jobs. This also means no overseas shipping, leading to a reduced carbon footprint.
📦 Carbon Neutral Shipping: All of their shipments are carbon neutral via carbon offsets certified by the Societe Generale de Surveillance (SGS).
🪵 Sourcing: Their wood is sourced from exclusively FSC-certified and sustainably managed forests and mills in the US. Sourcing these tap handles here helps preserve wildlife habitats and balance ecosystems.
🌊 Supporting Local: They make quarterly donations to the Oregon chapter of the Surfrider Foundation to help keep their local seashores and watersheds clean.
🌲 Planting Trees: They donate to the National Forest Foundation by sponsoring their tree planting program. Their goal is to put more trees into the ground than they are taking out to limit the impact on the natural world while also investing in long-term and sustainable resource availability.
Pretty cool, huh? Learn more about @hoptownhandles by following them on social media.
When choosing tap handles that live outside our taprooms, we want a tap handle that accurately represents our beer and our ethos. For this reason, we’ve chosen to team up with an amazing vendor called @hoptownhandles! 🤝 Not only do they help us look good, but we feel good about supporting their initiatives, too.
Here are some reasons we love working with them:
🇺🇸 American Made: All of their tap handles are made right here in the good ol’ USA in Portland, Oregon, thereby supporting the local economy and creating jobs. This also means no overseas shipping, leading to a reduced carbon footprint.
📦 Carbon Neutral Shipping: All of their shipments are carbon neutral via carbon offsets certified by the Societe Generale de Surveillance (SGS).
🪵 Sourcing: Their wood is sourced from exclusively FSC-certified and sustainably managed forests and mills in the US. Sourcing these tap handles here helps preserve wildlife habitats and balance ecosystems.
🌊 Supporting Local: They make quarterly donations to the Oregon chapter of the Surfrider Foundation to help keep their local seashores and watersheds clean.
🌲 Planting Trees: They donate to the National Forest Foundation by sponsoring their tree planting program. Their goal is to put more trees into the ground than they are taking out to limit the impact on the natural world while also investing in long-term and sustainable resource availability.
Pretty cool, huh? Learn more about @hoptownhandles by following them on social media.
Coming this Thursday, May 16th! 🍹
👉 Details at link in profile.
☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋
EVANGELINE
Gose with Grapefruit, Coriander & Sea Salt
Taste Profile: Grapefruit. Salt. Herbal Tea.
5% ABV
*Available while supplies last. Check taprooms for availability.
☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋
EVANGELINE
Gose with Grapefruit, Coriander & Sea Salt
Taste Profile: Grapefruit. Salt. Herbal Tea.
5% ABV
*Available while supplies last. Check taprooms for availability.
Now available in NorCal!
We’ve teamed up with our Berkeley-based friends at Fieldwork Brewing for the eighth year in a row to create this refreshing, medium-bodied bear of a brew. Looking forward to sharing this one with you all. 🍻
MURKELEY 🤘
Murky Double IPA with Simcoe, Southern Cross, & Citra Cryo
*Collaboration with @fieldworkbrewingco
Taste Profile: Melon. Rainier Cherry. Dank.
8.5% ABV
Grab a 4-pack or enjoy a draft pour at any of the following NorCal locations.🍻
Now available in NorCal!
We’ve teamed up with our Berkeley-based friends at Fieldwork Brewing for the eighth year in a row to create this refreshing, medium-bodied bear of a brew. Looking forward to sharing this one with you all. 🍻
MURKELEY 🤘
Murky Double IPA with Simcoe, Southern Cross, & Citra Cryo
*Collaboration with @fieldworkbrewingco
Taste Profile: Melon. Rainier Cherry. Dank.
8.5% ABV
Grab a 4-pack or enjoy a draft pour at any of the following NorCal locations.🍻
🤳 Here’s a snapshot from yesterday’s brew day with the awesome team at @madewestbeer in Ventura, CA! Can’t wait to share TWO new collab brews with you all soon! 🍻
Myth Breaker is a West Coast IPA that will be released by Pure Project, and Short Lived is a hazy IPA that will be released by @madewestbeer. Stay tuned! 🌟
🤳 Here’s a snapshot from yesterday’s brew day with the awesome team at @madewestbeer in Ventura, CA! Can’t wait to share TWO new collab brews with you all soon! 🍻
Myth Breaker is a West Coast IPA that will be released by Pure Project, and Short Lived is a hazy IPA that will be released by @madewestbeer. Stay tuned! 🌟
Meet Molly, one of our South County taproom beertenders! 🤘🍻 Molly fosters a beer-centric experience and provides friendly, knowledgeable, and enthusiastic service. She has worked for several well-respected breweries in the Bay Area and now shares her expertise here at Pure Project! We`re stoked to have this roller-skating, sneaker queen behind the bar!
🌟 Fun facts about Molly 🌟
🛼 Favorite activities: Roller skating, skateboarding, listening to records, and spending time with family.
🍺 Favorite types of beer: pilsners, sours, porters, and dry stouts.
Meet Molly, one of our South County taproom beertenders! 🤘🍻 Molly fosters a beer-centric experience and provides friendly, knowledgeable, and enthusiastic service. She has worked for several well-respected breweries in the Bay Area and now shares her expertise here at Pure Project! We`re stoked to have this roller-skating, sneaker queen behind the bar!
🌟 Fun facts about Molly 🌟
🛼 Favorite activities: Roller skating, skateboarding, listening to records, and spending time with family.
🍺 Favorite types of beer: pilsners, sours, porters, and dry stouts.
