Pitaya Foods and a Superfruit with Superpowers

If a kiwi and beet had a baby, it would be a dragon fruit.  This is how Chuck Casano, Founder and CEO of San Diego company Pitaya Foods, describes dragon fruit (a.k.a. “pitaya”)—sweet yet earthy. While working for a non-profit in Nicaragua, Chuck fell in love with dragon fruit and realized he could help improve […]

Tropical Mist: Protecting the Planet One Pint At a Time

Here at Pure, we’re on a mission to not only build a reverence for beer as an agricultural product, but to brew unique, ingredient-driven beers with the fierce belief that beer can be a force for good. With our roots in Costa Rica, we have always been inspired by the environment around us, making beers […]

From Farm to Glass: A Seasonal Strawberry Story

SUMMER IS FOR STRAWBERRIES Seasonal food is not only fresher, but it’s also more nutritious, tastes better, and doesn’t have to travel as far as its out-of-season counterparts. For these reasons, Pure Project’s beer menu is dictated by what’s in season; we showcase ingredients, not styles. We believe that ingredients matter—not just in your beer, […]

Cryo Hops – New Technology to Extract the Classic Flavors we want

Curious about Cryo Hops? Read on… A PURE LOVE FOR LUPULIN If you’re an IPA fan, you’re likely in love with lupulin (and you may not even know it!) Lupulin is a naturally occurring substance in hops that plays a large role in giving the plant its characteristic flavors and aromas. When you see a […]

Yakima Chief Hops & an Idaho-grown IPA, Seven Samurai

Yakima Chief Hops–a 100% grower-owned global supplier of premium quality hops–is at the heart of our Seven Samurai IPA story. Here at Pure Project we believe that ingredients matter, and we love the stories behind the ingredients we use. The Seven Samurai story comes from Idaho–the birthplace of all the good things that went into […]

Raspberries: the JSM Organics difference

Organic gold, double gold, and red raspberries have once again made their way into our annual barrel-aged collaboration with Fruition Brewing called Everything Gold May Stay (to be released this Thursday)! We choose to source our raspberries from JSM Organics, a certified organic farm in Royal Oaks, California, which is a small little town between […]

Black Sears Winery & the Beer-Wine Hybrid, Tao

A brewer and a winemaker walk into a bar… While it may not seem like a brewery in San Diego and a vineyard in Napa have much in common, Pure Brewing and Black Sears Winery actually have quite a bit of common ground. As a brewery with a reverence for beer as an agricultural product, […]

Planting Trees with the National Forest Foundation

We’re excited to announce our new 1% for the Planet partnership with the National Forest Foundation and our goal of planting 150,000 trees! Our national forests and grasslands are at the core of America’s natural riches. In addition to the $13.5 billion pumped into our economy annually by visitors, these lands provide water to millions of […]