Tijuana River Trash Boom: Progress Update
As a proud member of 1% for the Planet, sustainability is central to our mission. At Pure, we’re committed to protecting the environment through meaningful partnerships, conservation efforts, and proactive action. In September 2024, we partnered with WILDCOAST to raise funds to build a trash boom (solid waste retention system) in Tijuana’s Matadero Canyon—a tributary […]
More Sustainable Brews Ahead: The Impact of Our Grain Silo
Brewing high-quality beer is only part of Pure Project’s mission. We’re equally committed to brewing responsibly, which is why we’re excited to share a major milestone in our sustainability efforts: the installation of a grain silo at our brewery headquarters in Vista. This equipment isn’t just a logistical upgrade—it’s a significant leap forward, making the brewing […]
Go Mobile with Pure: An Inside Look at Our App & Taproom Beer Club
At Pure, we are always looking for ways to elevate your experience with us. That’s why we’ve created a brand new mobile app for you to stay in the loop with all things Pure! With the Pure Project app, you can receive rewards, join the Pure Brew Crew (our new monthly taproom beer club membership!), […]
Double R Ranches & Yakima Chief Hops: A Citra Story
Using beer as a force for good doesn’t begin with the Pure Project beer in your glass—it starts with the raw ingredients. We take pride in our dedication to sustainability throughout the entire brewing process and choose to work with partners who share these values. Citra Cryo grown by Double R Ranches and processed by […]
Brewing for a Better Tomorrow: Patagonia Provisions x Pure Project Kernza® Lager
We’re thrilled to announce an exciting collaboration with Patagonia Provisions, a company whose values deeply resonate with ours. Our shared commitment to sustainability and innovation has led us to embark on a journey to create something truly special—a lager brewed with organic and regeneratively-grown Kernza®. WHAT IS KERNZA®? Kernza is a perennial grain developed […]
The Art of Pairing: Exploring Food & Beer Combinations
A great way to elevate a culinary experience is by thoughtfully curating a beer with your dish. While this is a subjective matter, here are some food and beer pairing guidelines to follow so that your pairing goes from “okay” to “WOW, that’s amazing”! Read on for more information about pairing food with beer, […]
Cooking with Pure: Juicy Bratwurst
Enjoy Pure beer beyond the glass, and let your culinary creativity SHINE! Did you know our friends at Biersal use Pure Project beer to flavor their bratwursts? Cooking brats in boiling beer keeps them juicy and adds flavor! It also makes the brat casing more pliable, so it’s less likely to bust open when the […]
