2025 White Cuvée
Fresh and textured, the 2025 Pure Brewing White Cuvee opens with an inviting nose of white peaches, fresh coconut, watermelon rind, and thyme. On the palate, juicy pineapple is wrapped by luscious ripe pear and a clean mineral edge that lingers with a long, bright finish. This white wine features 39% Grenache Blanc, 23% Viognier, […]
2024 Red Cuvée
Our Pure Project Red Cuvée opens with a dense and expressive nose, offering layers of boysenberry, blueberry, and vanilla bean spice interwoven with notes of herbs de Provence and a hint of char. The palate is concentrated yet poised, showing cherry compote, black tea, and rosemary sprig, all supported by fine, graphite-edged tannins. The finish […]
Sunsip
Crafted for clarity and mindful moments, Sunsip is our new non-alcoholic blonde ale. We used high-quality 2-row barley, wheat, oats, and Hallertau hops to bring you all the tasty flavors of a blonde ale, but with less than 0.5% ABV. Sunsip pours a radiant straw-yellow and opens up with aromas of jasmine, black tea, and […]
Grounded
Stay rooted in the present with Grounded, our new non-alcoholic IPA. Brewed with Citra and Citra Cryo hops, plus Mosaic Abstrax, Grounded provides the highly flavorful craft beer experience, just with less than 0.5% ABV. A pale yellow pour offers aromas of lemongrass, ruby grapefruit, and a finishing touch of dank resin. Medium-bodied and balanced, […]
2025 Dry Rosé Cuvée
Bright and finely balanced, the 2025 Pure Brewing Cuvée Dry Rosé opens with apricot, yellow peach, and strawberry tops. Grapefruit zest and mandarin blossom bring lift, while nectarine pit adds a subtle, pleasant bite. Sea-spray minerality, petrichor, and a hint of sweet basil carry through a clean, energetic finish with lingering stone fruit and a […]
Rewild
Rewild is our core West Coast pale ale, brewed for bold flavor and crafted with purpose. Through our commitment to 1% For the Planet, it supports tree-planting initiatives that help restore natural habitats. At 5% ABV, Rewild delivers a vibrant, resinous snap of Centennial and Citra hops, layered with notes of ruby red grapefruit over […]
2020 Cabernet Sauvignon
Pure Project’s debut 2020 Cabernet Sauvignon from Paso Robles showcases rich, layered fruit balanced with structure and depth. A deep ruby red in color, it opens with aromas of dried cherries, black currants, ripe plum, strawberry, rose petals, and a hint of leather. The palate delivers bold flavors of black cherries, currant, raspberry compote, and […]
2023 Sauvignon Blanc
Pure Project’s debut 2023 Sauvignon Blanc from Santa Barbara County is bright and refreshing, with aromas of honeysuckle, pear, passion fruit, and key lime. Flavors of pear, Gala apple, cherry blossom, and mandarin orange unfold on a round palate with a crisp finish. Crafted in partnership with a Central Coast winery, this 13.6% ABV wine […]
Pure West
Pure West is our core West Coast IPA—a celebration of hand-selected hops and the farmers who grew them. Featuring Nelson Sauvin, Citra, Strata, and Simcoe, this golden-colored creation glows with scents of pineapple, apricot, and lemon sorbet. Flavors of grapefruit zest, lychee, and resin give way to a solid bitter finish, classic to the style.
Tropical Mist
Tropical Mist was inspired by watching the post-rain mist rolling off the jungle in Costa Rica (where Pure Project began). This blonde ale is fermented with our house murky yeast, forming a brew with a slightly hazy, straw-colored glow. Crushed organic, local Valencia oranges give Tropical Mist a super refreshing finish, made for sipping slowly […]
