The Ultimate Guide to Hosting the Perfect Taproom Event
The Ultimate Guide to Hosting the Perfect Taproom Event
Posted by Makenna Barris
1 week ago | May 12, 2025
Estimated Reading Time: 4 minutes, 15 seconds
There’s something special about celebrating at a taproom. The earthy aroma of hops in the air, the cheerful clink of glasses, and the easygoing, inviting atmosphere set the stage for fostering connections, diving into great conversation, and sharing laughter.
Whether you’re celebrating a birthday, organizing a company holiday party or team-building happy hour, planning a rehearsal dinner, or rounding up your crew for a much-needed get-together, a Pure Project taproom is the perfect event venue for your occasion.
Curious how you can make your event at Pure one of the books? From wedding celebrations to casual catch-ups, we’ve seen it all, and we’re here to help you bring your vision to life. Let’s get into it!
CHOOSE THE RIGHT TAPROOM FOR YOUR VIBE
Your perfect event starts with the right location. Our five unique taprooms throughout San Diego County offer a variety of settings to align with your event’s needs. Take a look at each one below and find the perfect fit!
Pure Miramar
Capacity: 10-30 people
Our original location. Pure Miramar offers laid-back vibes in an intimate setting with lots of plants, soft lighting, and classic Pure Project ambiance.
Pure Balboa Park
Capacity: 15-120 people
Conveniently located one block from Balboa Park in Bankers Hill, Pure Balboa Park features 20 taps, authentic Torrey Pine tables, and a 1,000-sq. ft. outdoor patio—making it a great event venue to gather and connect.
Pure North Park
Capacity: 15-250 people
With over 7,000 sq. ft. of prime indoor and outdoor space, Pure Project North Park’s open-concept design offers idyllic backyard biergarten vibes with porch swings, fire pits, and Adirondack chairs.
Pure Vista
Capacity: 15-200 people
Our brewery headquarters makes an incredible venue for your event. The indoor tasting room has open views into the brewhouse, and the outdoor patio has west-facing views for the perfect sunset beer.
P.S. Wedding celebrations here are nothing short of epic!
Pure Carlsbad
Capacity: 15-80 people
With five roll-up doors, this location on State Street was designed to make you feel like you are sitting on a large porch, whether sitting inside or out. Enjoy a spacious patio and immerse yourself in a relaxed coastal vibe just steps away from the beach.
All of our taprooms are dog-friendly and family-friendly, have free WiFi and AV capabilities, and offer indoor and outdoor spaces for your event. Learn more about our taproom event spaces here!
If you have any questions or would like help determining which taproom may be best for your event, submit an inquiry to our events team and we’ll get back to you shortly.
💡 PRO TIP: Visit a taproom and see our event space(s) in person. We’re more than happy to give you a tour!
BOOK YOUR EVENT VENUE EARLY
Not only can our taprooms fill up fast—especially on Friday and Saturday nights—but we also have an array of public events throughout the year at our taprooms. So if you have a date in mind for your event, it’s a good idea to contact us for availability as soon as possible.
💡 PRO TIP: Curious about booking details? Our team’s got you covered. We’ll walk you through everything from setups to deposits, ensuring a seamless experience with no hidden surprises.
CREATE A POUR-PERFECT EXPERIENCE
You’re not just renting a space—you’re hosting your event at a brewery. That’s the magic…Lean into it!
Instead of just sending guests to the bar and calling it a day, elevate the experience. Consider curating a custom beer flight that showcases your personal favorites or our brewery’s best-sellers.
Plus, beyond beer, all of our taprooms offer rotating hard seltzers or hard smoothies, curated wines, and a variety of non-alcoholic beverages. Having something for everyone keeps the vibe inclusive and ensures every guest has a tasty drink in their glass worth toasting.
💡 PRO TIP: Purchase drink tokens in advance and hand them out to your guests for pre-paid rounds—it’s a fun and flexible way to keep the good times flowing!
FUEL THE FUN
Delicious food can enrich an event, especially when it’s paired with refreshing Pure Project beer. Ensure your guests are fueled up and satisfied throughout the event by serving up food truck favorites, crafting a stunning grazing table, or curating a custom snack bar. Great food can transform your event from ordinary to unforgettable!
Looking for recommendations? Let us know! We’ve worked with amazing local food vendors who serve everything from upscale bites to comfort foods.
💡 PRO TIP: Don’t forget the sweet stuff—dessert pairings with stouts can be a hit!
MAKE YOUR EVENT UNIQUELY YOURS
Small, thoughtful details can make all the difference. Personalize your celebration with custom signage, creative table centerpieces, and eco-friendly decorations. For an extra layer of fun, consider games, raffles, and a photo backdrop (or photo booth) with quirky props.
💡 PRO TIP: Add a small chalkboard or framed sign with a message from the host—it’s a simple touch that makes guests feel appreciated and connected to the occasion.
LET’S GET THIS PARTY STARTED
Photo by Marcy Browe Photo
Hosting your event at one of our taprooms means less stress and more celebration—with delicious drinks, beautiful spaces, and a crew that’s ready to help. So if you’re looking to throw an event that’s memorable, unique, and undeniably fun, a Pure Project taproom is the place to be.
Ready to start planning? Click below to contact our Events team!
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