1% for the Planet Partner: Kiss the Ground

THE SOLUTION MAY BE RIGHT UNDER OUR FEET If there’s something that unites humanity, it’s that we all rely on food to survive. Whether we eat plant or animal foods, we need healthy soil to fuel the food we eat. Soil health determines plant health, animal health, human health, ecosystem health, and even the health […]

1% for the Planet Partner: National Forest Foundation

With mountains to climb, rivers to float, trails to hike, lakes to swim, and campgrounds to pitch our tents, our national forests are the ultimate playground for many of us at Pure. We love and treasure these lands, our lands…yet these lands need our help. Every year, more and more of our national forests are […]

1% for the Planet Partners: Surfrider & Plastic Bank

With miles of pristine coastline and plenty of sunshine, San Diego is an amazing playground that all of us at Pure greatly enjoy. We love surfing, sailing, hiking, camping, and more. But we recognize that San Diego’s beautiful beaches are not only ours to enjoy, they are also ours to protect. With our roots in […]

1% for the Planet Partners: Outdoor Outreach & The Conservation Alliance

As a 1% for the Planet company, we reflect on the responsibility we take as a business to do what we can to care for this earth—not just on Earth day, but every day. Not only do we reduce as much waste as possible, but we offset what we can’t (and then some). As a […]

1% for the Planet Partners: Balboa Park Conservancy & Protect Our Winters

When we’re not working, many of us at Pure are trekking up mountains, chasing surf, and cracking our favorite cans under the stars. We are united not only by our love of beer, but of wild places, and we share a sense of responsibility to care for the environment around us. And we know we’re […]

Conservation Alliance 2020 Successes

In 2020, Conservation Alliance funding helped 12 projects cross the finish line. These projects permanently protect 11,594 acres (including 483 giant sequoias!), 1.3 river miles, and one climbing area. Their grantees also helped stop the Pebble Mine and the Temperance Flat dam. In addition to the successes delivered by their grantees, the Conservation Alliance celebrated […]