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Sustainable Sip & Style with Positive Phee
Join us for our second annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!
Pups & Pints
Come by our Vista taproom on Sunday, May 19th as we host a Pups & Pints event with Barkbus! Barkbus will be on-site doing temporary blow pen designs and providing swag for the pups.
Strawberry Fest: Beer Releases & J.R. Organics Pop-Ups
We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from J.R. Organics.
Common Ground Film Screening
441 Saxony Rd, Encinitas, CA 92024
Learn more about our 1% for the Planet partner, Coastal Roots, as they kick-off their 2024 Farm Film and Music Series with a special screening of Common Ground. The film explores how regenerative agriculture can help heal the soil, our health, and the planet.
Pure Miramar Book Club
Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!
Wave Game Day at Pure
Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!
Follow Along
Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages.
This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍
Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺
Kernza is a perennial grain developed by @thelandinstitute in 2008. 🌾 It stands as a beacon of innovative agriculture, offering a promising solution to the environmental challenges facing industrial farming. Kernza differs significantly from conventional annual grains like wheat and corn due to its perennial nature, meaning it regrows year after year without requiring replanting (unlike annual grains, which must be planted yearly). 🙌 This contrast in growth pattern offers several advantages.
This perennial grain’s deep root system helps prevent soil erosion, promotes soil health, and sequesters carbon from the atmosphere. Moreover, Kernza demands less water and fewer inputs compared to annual grains, further helping to fight the environmental crisis. Its ability to thrive in diverse climates and its potential to reduce the ecological footprint of growing grain highlight the transformative role of Kernza as a more sustainable crop within the food system.👍
Taste to the future of beer in our taprooms with The Kernza Lager — on tap now! 🍺
More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!
More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!