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BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

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Shop Beer & Merch

Get the freshest beers delivered right to your door or pick up locally.

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Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

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Events

Carlsbad Village Cleanup


May 18th, 2024
9:30 AM - 11:30 AM

Join us at Pure Carlsbad as we join forces with Handel’s Ice Cream and Carlsbad Village Association for a Carlsbad Village community cleanup!

Saturday Sessions: The Long Haired Greek


May 18th, 2024
7:00 PM - 9:00 PM

Grab a beer and enjoy the music!

Sustainable Sip & Style with Positive Phee


May 19th, 2024
1:00 PM - 4:00 PM

Join us for our second annual sustainable sip & style clothing event, all while enjoying your favorite pour of Pure. Click below for more details!

Pups & Pints


May 19th, 2024
1:00 PM - 4:00 PM

Come by our Vista taproom on Sunday, May 19th as we host a Pups & Pints event with Barkbus! Barkbus will be on-site doing temporary blow pen designs and providing swag for the pups.

Strawberry Fest: Beer Releases & J.R. Organics Pop-Ups


May 22nd, 2024
3:00 PM - 9:00 PM

We’re excited to release your favorite strawberry beers again this year, brewed with local & organic strawberries from J.R. Organics.

Common Ground Film Screening


May 23rd, 2024
5:30 PM - 9:00 PM
Coastal Roots Farm
441 Saxony Rd, Encinitas, CA 92024

Learn more about our 1% for the Planet partner, Coastal Roots, as they kick-off their 2024 Farm Film and Music Series with a special screening of Common Ground. The film explores how regenerative agriculture can help heal the soil, our health, and the planet.

Saturday Sessions: John Manley


May 25th, 2024
7:00 PM - 9:00 PM

Grab a beer and enjoy the music!

Pure Miramar Book Club


May 28th, 2024
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Wave Game Day at Pure


May 17th, 2024
7:00 PM
June 7th, 2024
7:00 PM
June 15th, 2024
4:30 PM

Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!

Follow Along


What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series! 

More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨‍🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops!

What a treat! Dr. Ron Beatson and Brent McGlashen recently paid us a visit at the Pure Project Vista brewery and taproom. 🍻 Dr. Ron Beatson is a legend in his field and serves as the Brand Ambassador of @nzhopsltd. With 40 years of experience in the research and development of hop breeding and genetics, he was able to sit and chat with us alongside the distinguished Brent McGlashen, Director of @machopsnz and 5th-generation hop farmer. 🌱 Join us for Hop Talk as we get to know more about them and what makes New Zealand Hops so special. Stay tuned for more from our Hop Talk series!

More About Hops: Since the beginning of Pure Project, we have been sourcing an array of hop varietals from @nzhopsltd and their co-op partners for our beer, including Motueka, Riwaka, Nelson Sauvin, and more. 🍺👨‍🔬 We were honored to be chosen to be part of their Bract Brewing Programme — a New Zealand-based hop breeding partnership in which Dr. Ron and his team select and develop new hop varietals grown by Brent to shape to future of NZ Hops! 🙌 These hops are being grown with the utmost integrity, and we respect NZ Hops and their passion for producing some of the best hops in the world! A big shout out to Dr. Ron Beatson and Brent McGlashen for taking the time to chat with us and a huge cheers to New Zealand hops! ...


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Coming this Thursday, May 16th! 🍹⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, May 16th! 🍹⁠

👉 Details at link in profile. ⁠
...


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☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋 ⁠
⁠
EVANGELINE⁠
Gose with Grapefruit, Coriander & Sea Salt⁠
Taste Profile: Grapefruit. Salt. Herbal Tea.⁠
5% ABV⁠
⁠
*Available while supplies last. Check taprooms for availability.

☀️ Nothing gets us in the mood for a refreshing beer like the sunshine in San Diego! ☀️ Coming back on our taps is Evangeline, a beloved Gose with Grapefruit, Coriander & Sea Salt! 🍻 Sitting at 5%, this crushable brew is built on a base of California-grown Pils malt and wheat, and fermented warm with lactobacillus, creating a light tartness. 😋 ⁠

EVANGELINE⁠
Gose with Grapefruit, Coriander & Sea Salt⁠
Taste Profile: Grapefruit. Salt. Herbal Tea.⁠
5% ABV⁠

*Available while supplies last. Check taprooms for availability.
...


176


5


⁠
🤳 Here’s a snapshot from yesterday’s brew day with the awesome team at @madewestbeer in Ventura, CA! Can’t wait to share TWO new collab brews with you all soon! 🍻⁠
⁠
Myth Breaker is a West Coast IPA that will be released by Pure Project, and Short Lived is a hazy IPA that will be released by @madewestbeer. Stay tuned! 🌟


🤳 Here’s a snapshot from yesterday’s brew day with the awesome team at @madewestbeer in Ventura, CA! Can’t wait to share TWO new collab brews with you all soon! 🍻⁠

Myth Breaker is a West Coast IPA that will be released by Pure Project, and Short Lived is a hazy IPA that will be released by @madewestbeer. Stay tuned! 🌟
...


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4


Have you heard the story about how Murklands became our first murky beer? 🍺 It all started with a cease and desist...and us needing to replace a beer we could no longer produce. So we came together to try something new! Thus, Murklands became the first of many murky beers served in our taprooms. 🙌 ⁠
⁠
MURKLANDS 🦜⁠
Murky Pale Ale⁠
Taste Profile: Orange Sherbert. Apricot. Dank.⁠
5.5% ABV ⁠
⁠
Murklands is available on tap and in cans at all taproom locations (while supplies last!).⁠
⁠

Have you heard the story about how Murklands became our first murky beer? 🍺 It all started with a cease and desist...and us needing to replace a beer we could no longer produce. So we came together to try something new! Thus, Murklands became the first of many murky beers served in our taprooms. 🙌 ⁠

MURKLANDS 🦜⁠
Murky Pale Ale⁠
Taste Profile: Orange Sherbert. Apricot. Dank.⁠
5.5% ABV ⁠

Murklands is available on tap and in cans at all taproom locations (while supplies last!).⁠
...


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Dedicated to our craft
and the planet.

Learn More