FIND YOUR TROPICAL MIST MOMENT

Snap a picture of your Tropical Mist Moment and
submit it for a chance to win!

BEER FOR GOOD

Learn how we give you a better
planet in a pint glass.

Locations & Tap Lists

Join us at a Pure Project tasting
room near you, sip, savor, enjoy.

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Shop Beer & Merch

Get the freshest beers delivered right to your door or pick up locally.

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Our Story

Every beer should tell a story. Learn more about our journey as a brewery working to be a force for good.

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Events

Miramar & Carlsbad Cleanups with I Love A Clean San Diego


April 20th, 2024
9:00 AM - 12:00 PM

Join us as we partner with I Love A Clean San Diego during Earth Month for a street sweep around our neighborhoods of Miramar, and Buccaneer Beach in Oceanside.

Madewell Denim Donation Pop-up


April 22nd, 2024
3:00 PM - 6:00 PM

Join us at our Carlsbad taproom as we partner with Madewell during Earth Month for a denim donation pop-up! We are excited to host this initiative by Madewell, who partners with Habitat for Humanity to turn old jeans into housing insulation.

Bob Ross & Brews


April 23rd, 2024
5:30 PM - 7:30 PM

Join us for a Bob Ross-inspired paint class led by artist Emily Solis at our Vista taproom on Tuesday, April 23rd from 5:30-7:30pm!

Pure Miramar Book Club


April 30th, 2024
6:00 PM

Join us for our first-ever ongoing book club, with monthly meetings taking place at Pure Miramar!

Pups & Pints


April 30th, 2024
5:00 PM - 7:00 PM

Come by our North Park taproom on Tuesday, April 30th and enjoy dog treats and swag for your pups provided by The Farmer’s Dog, as well as a doggy-inspired food special from Bigfoot Corndogs.

Earth Month Giveaway


April 1st, 2024 - April 30th, 2024
9:00 AM - 9:00 PM

Join us in celebrating Earth Month as we partner with five eco-conscious brands for an Earth Month Giveaway! The winner will be randomly selected to win a prize pack valued at $600, featuring gifts from each brand.

Wave Game Day at Pure


April 27th, 2024
7:00 PM
May 3rd, 2024
7:00 PM

Join us as we partner with San Diego Wave FC—San Diego’s professional women’s soccer team—for watch parties of all 2024 Wave games at Pure Project Balboa Park!

Saturday Sessions: The Exploits


May 4th, 2024
7:00 PM - 9:00 PM

Grab a beer and enjoy the music!

Frühlingsfest


April 20th, 2024 - May 12th, 2024
11:00 AM - 10:00 PM

Come celebrate Frühlingsfest with Pure at all of our taproom locations!

 

Follow Along


Frühlingsfest with Pure kicks off tomorrow! 🌼⁠
⁠
🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠
🍯 What: We’ll be kicking things off on Saturday, April 20th with stein-fill specials, food trucks at select locations, and more!⁠
⁠
🍺 Bring-Your-Own Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project stein as well!)⁠
⁠
DAS (LAGER) 🍻 - available tomorrow⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠
⁠
PINKY & THE RAIN RADLER 🍹 - pouring now!⁠
Tropical Mist – Citrus Blonde Ale⁠
Rain – Pilsner⁠
Grapefruit Soda⁠
Simple Syrup⁠
Grapefruit & Lemon Juice⁠
Topped with Dried Lemon⁠
3.5% ABV⁠
*Available Thursday-Sunday, during Frühlingsfest, while supplies last.⁠
⁠
Tap the Taproom Events link in our bio for more details!⁠

Frühlingsfest with Pure kicks off tomorrow! 🌼⁠

🗓️ When: April 20th – May 12th⁠
💧 Where: All Pure Project Taptooms⁠
🍯 What: We’ll be kicking things off on Saturday, April 20th with stein-fill specials, food trucks at select locations, and more!⁠

🍺 Bring-Your-Own Stein Refill Special: Throughout the duration of Frühlingsfest (4/20 – 5/12), enjoy an $11 stein fill of any beer under 6% ABV for 1L steins, and a $5.50 stein fill of any beer under 6% ABV for 0.5L steins. (This includes refilling any previous Pure Project stein as well!)⁠

DAS (LAGER) 🍻 - available tomorrow⁠
Vienna-Style Lager with Hallertau Tradition Hops⁠
5.0% ABV⁠

PINKY & THE RAIN RADLER 🍹 - pouring now!⁠
Tropical Mist – Citrus Blonde Ale⁠
Rain – Pilsner⁠
Grapefruit Soda⁠
Simple Syrup⁠
Grapefruit & Lemon Juice⁠
Topped with Dried Lemon⁠
3.5% ABV⁠
*Available Thursday-Sunday, during Frühlingsfest, while supplies last.⁠

Tap the Taproom Events link in our bio for more details!⁠
...


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Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠
⁠
One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠
⁠
Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!

Happy Earth Month! 🌎 This month we are celebrating by teaming up with brands who share our passion for sustainability and preserving the Earth to bring you an Earth Month Giveaway. ♻️⁠

One winner will receive:⁠
🔹 $50 gift card + $50 merch pack from @purebrewing⁠
🔹 $100 gift card from @mammachia⁠
🔹 $100 gift card from @mizulife⁠
🔹 $100 gift card from @rustek.collective⁠
🔹 Weekender Bag + Zippered Pouch set from @thebountifulbag (upcycled from Great Wester Pure Idaho Malt)⁠
🔹 2 Organic Crackers Variety Packs & 2 Regenerative Organic Certified Pasta Variety Packs from @patagoniaprovisions⁠

Enter for a chance to win this $600 prize package by clicking the link in our bio. Giveaway ends on Tuesday, April 30th. The winner will be contacted via email on 5/01. Good luck!
...


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Enjoy a brand new Murky IPA + the return of a beloved Westie! 🔊 Now available at all taproom locations and for CA shipping.⁠
⁠
BONSAI - BEECH 🍻⁠
West Coast Double IPA with Nelson Sauvin, Citra & Simcoe⁠
Taste Profile: Ruby Red Grapefruit. Apricot. Pine.⁠
8.5% ABV ⁠
⁠
CITRA SPREE 💫⁠
Murky IPA with Citra & Citra Cryo Hops ⁠
Taste Profile: Sweet Orange. Meyer Lemon. Peach.⁠
6.9% ABV

Enjoy a brand new Murky IPA + the return of a beloved Westie! 🔊 Now available at all taproom locations and for CA shipping.⁠

BONSAI - BEECH 🍻⁠
West Coast Double IPA with Nelson Sauvin, Citra & Simcoe⁠
Taste Profile: Ruby Red Grapefruit. Apricot. Pine.⁠
8.5% ABV ⁠

CITRA SPREE 💫⁠
Murky IPA with Citra & Citra Cryo Hops ⁠
Taste Profile: Sweet Orange. Meyer Lemon. Peach.⁠
6.9% ABV
...


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We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it's completely up to you (images of just the can or beer in a glass are accepted, too). ⁠
⁠
📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠
⁠
WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠
⁠
🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠
⁠
🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠
⁠
🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠
⁠
🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠
⁠
Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.

We want to see YOUR Tropical Mist Moment! 🤳🍊🍺 Snap a pic and WIN! Show how you like to enjoy our citrus blonde ale, Tropical Mist, your way—whether that means at a taproom, on an adventure, in your backyard—it`s completely up to you (images of just the can or beer in a glass are accepted, too). ⁠

📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win. No social media posting necessary!⁠

WE’LL HAVE SIX WINNERS:⁠
One (1) Grand Prize Winner, Two (2) Runner-ups, And Three (3) Gift Card Winners!⁠

🏆 The Grand Prize winner will be selected to win a $350 prize pack including:⁠
$200 Pure Project Gift Card⁠
Tropical Mist T-Shirt⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
MiiR Can Chiller⁠
Two (2) Pure Project Logo Brandy Pint Glasses⁠
Pure Project Sticker Pack⁠

🏆 The First Runner-Up will be selected to win a $185 prize pack including:⁠
$100 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
1/2 Case of Tropical Mist (Three 4-packs of 16oz cans)⁠
Pure Project Sticker Pack⁠

🏆 The Second Runner-Up will be selected to win a $100 prize pack including:⁠
$50 Pure Project Gift Card⁠
Tropical Mist Camp Hat⁠
4-Pack of Tropical Mist⁠
Pure Project Sticker Pack⁠

🏆 We’ll Also Be Randomly Selecting Three (3) Winners To Win A $25 Pure Project Gift Card!⁠

Sweepstakes ends at 11:59pm PDT on June 30, 2024. Must be 21+ years of age and a resident of California to enter. 📸 Submit your "Tropical Mist Moment" image(s) using the link in our bio to win.
...


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As part of our ongoing commitment to our Beer for Good initiatives this year, we are increasing our efforts to give back to local and regional causes. 🍺🌊🌱 Yesterday, we had the privilege of joining forces with @wildcoastcostasalvaje. WILDCOAST is a nonprofit organization dedicated to preserving coastal and marine ecosystems and combatting the climate change crisis through natural solutions.

🔬🌿 Newly emerging science has revealed the incredible potential of tidal salt marshes and seagrass beds as carbon sequestration powerhouses, capable of storing up to 50 times more carbon than rainforests. In support of the Blue Carbon Program, we contributed to ecosystem restoration efforts by removing invasive plant species along the shores of the Batiquitos Lagoon. 🌴

👉 Learn more about WILDCOAST by following them on social media or visiting https://wildcoast.org/.

As part of our ongoing commitment to our Beer for Good initiatives this year, we are increasing our efforts to give back to local and regional causes. 🍺🌊🌱 Yesterday, we had the privilege of joining forces with @wildcoastcostasalvaje. WILDCOAST is a nonprofit organization dedicated to preserving coastal and marine ecosystems and combatting the climate change crisis through natural solutions.

🔬🌿 Newly emerging science has revealed the incredible potential of tidal salt marshes and seagrass beds as carbon sequestration powerhouses, capable of storing up to 50 times more carbon than rainforests. In support of the Blue Carbon Program, we contributed to ecosystem restoration efforts by removing invasive plant species along the shores of the Batiquitos Lagoon. 🌴

👉 Learn more about WILDCOAST by following them on social media or visiting https://wildcoast.org/. ...


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Coming this Thursday, April 18th! 😎⁠
⁠
👉 Details at link in profile. ⁠

Coming this Thursday, April 18th! 😎⁠

👉 Details at link in profile. ⁠
...


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Heads up! All taprooms will be closed this Monday, April 15th, for employee appreciation day 🍺 Taprooms will resume regular hours on Tuesday, April 16th.⁠
⁠
Thanks for understanding 🙂⁠

Heads up! All taprooms will be closed this Monday, April 15th, for employee appreciation day 🍺 Taprooms will resume regular hours on Tuesday, April 16th.⁠

Thanks for understanding 🙂⁠
...


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Available tomorrow! ⁠The first 50 guests to order a pint of this beer at each taproom will receive a complimentary limited-edition Patagonia Provisions x Pure Project sticker pack + we’ll be having a $5 pint special for the Kernza Lager at all taprooms on April 11, 2024.⁠
⁠
Beer that tastes great? ✅ Beer that fights the environmental crisis? ✅ ⁠
⁠
We're thrilled to announce an exciting collaboration with @patagoniaprovisions, a company whose values deeply resonate with ours. Our shared commitment to sustainability and innovation has led us to embark on a journey to create something truly special. This beer is the antithesis of conventional – it is brewed with organic barley, organic hops, and organic, regeneratively-grown Kernza®. At 5% ABV and with subtle notes of citrus and toasted bread, this brew is wildly drinkable.⁠
⁠
We aren't just brewing beer, we're brewing for a better tomorrow. ⁠
⁠
👉️ Follow the education link in our bio to learn more!

Available tomorrow! ⁠The first 50 guests to order a pint of this beer at each taproom will receive a complimentary limited-edition Patagonia Provisions x Pure Project sticker pack + we’ll be having a $5 pint special for the Kernza Lager at all taprooms on April 11, 2024.⁠

Beer that tastes great? ✅ Beer that fights the environmental crisis? ✅ ⁠

We`re thrilled to announce an exciting collaboration with @patagoniaprovisions, a company whose values deeply resonate with ours. Our shared commitment to sustainability and innovation has led us to embark on a journey to create something truly special. This beer is the antithesis of conventional – it is brewed with organic barley, organic hops, and organic, regeneratively-grown Kernza®. At 5% ABV and with subtle notes of citrus and toasted bread, this brew is wildly drinkable.⁠

We aren`t just brewing beer, we`re brewing for a better tomorrow. ⁠

👉️ Follow the education link in our bio to learn more!
...


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What is Kernza? 🌾🤔 Catch the recap of our latest IG Live to learn more about our newest collaboration with @patagoniaprovisions!

A big shoutout to Paul from Patagonia Provisions for joining today's discussion about the regeneratively-grown Kernza® used to brew the Kernza Lager. 🙏 We are incredibly excited to share this step to a more sustainable future in beer. Our partnership with Patagonia Provisions allows us to boost our impact and inspire others, including fellow breweries, to prioritize environmental stewardship in their own endeavors. 

🍻🤝 The Patagonia Provisions x Pure Project Kernza Lager will be available on draft at all five of our taproom locations starting Thursday, April 11, 2024. Come grab a pint, crowler, or growler of this incredible collaboration.

👉 P.S. The first 50 guests to order a pint of this beer at each taproom will receive a complimentary limited-edition Patagonia Provisions x Pure Project sticker pack + we’ll be having a $5 pint special for the Kernza Lager at all taprooms on April 11, 2024.

What is Kernza? 🌾🤔 Catch the recap of our latest IG Live to learn more about our newest collaboration with @patagoniaprovisions!

A big shoutout to Paul from Patagonia Provisions for joining today`s discussion about the regeneratively-grown Kernza® used to brew the Kernza Lager. 🙏 We are incredibly excited to share this step to a more sustainable future in beer. Our partnership with Patagonia Provisions allows us to boost our impact and inspire others, including fellow breweries, to prioritize environmental stewardship in their own endeavors.

🍻🤝 The Patagonia Provisions x Pure Project Kernza Lager will be available on draft at all five of our taproom locations starting Thursday, April 11, 2024. Come grab a pint, crowler, or growler of this incredible collaboration.

👉 P.S. The first 50 guests to order a pint of this beer at each taproom will receive a complimentary limited-edition Patagonia Provisions x Pure Project sticker pack + we’ll be having a $5 pint special for the Kernza Lager at all taprooms on April 11, 2024. ...


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Dedicated to our craft
and the planet.

Learn More